The Marketing Plan
Completed by Diana Stepanyan
January 15, 2023
16 hours (approximately)
Diana Stepanyan's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Performance Measurement
- Category: Planning
- Category: Market Research
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Financial Management
