Search Engine Marketing
Completed by Konstantina Gerakaki
April 9, 2025
15 hours (approximately)
Konstantina Gerakaki's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing Automation
- Category: Advertising
- Category: Google Analytics
- Category: Search Engine Optimization
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Search Engine Marketing
- Category: Bidding
- Category: Digital Advertising
- Category: Media Buying
- Category: Target Audience
- Category: Google Ads
