Google Search Advertising Foundations
Completed by Vaishali Easwaran
February 13, 2025
22 hours (approximately)
Vaishali Easwaran's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Marketing Strategies
- Category: Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Google Ads
- Category: Performance Metric
- Category: Automation
- Category: Digital Advertising
- Category: Keyword Research
- Category: Campaign Management
- Category: Copywriting
