Assess for Success: Marketing Analytics and Measurement
Completed by WAN MOHAMAD HAZIM IZZAT WAN ARIFIN
January 16, 2024
18 hours (approximately)
WAN MOHAMAD HAZIM IZZAT WAN ARIFIN's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Budgets
- Category: Media Planning
- Category: Digital Marketing
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
- Category: Data Visualization
- Category: Google Ads
- Category: Data-Driven Marketing
- Category: Google Analytics
