Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Jeffrey Honeyman
June 13, 2017
18 hours (approximately)
Jeffrey Honeyman's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Management
- Category: Content Marketing
- Category: Content Strategy
- Category: Social Media Campaigns
- Category: Digital Marketing Campaigns
- Category: Digital Marketing
- Category: Web Analytics and SEO
- Category: Social Media Strategy
- Category: Social Media
- Category: Search Engine Marketing
- Category: Digital Brand Strategy
