Social Media Coordinator Salary: Your 2026 Guide

Key Takeaways

• The average social media coordinator salary in the US ranges from $39,000-$63,000 per year, with an average base pay of $50,000 [1].

• Location, level of expertise, and industry are all factors that can affect how much a social media coordinator earns.

• You can grow your earning potential over time and with experience, micro-credentials, and a strong portfolio.

Read on to explore salary data by experience level, location, industry, and related job titles. If you want to build the skills employers look for in this role, consider enrolling in Adobe's Digital Marketing Strategy Specialization. In as little as one month, you'll learn to build content marketing plans across platforms like email and social media, plus use generative AI tools to enhance content creation and ideation.

Social media coordinator salary

As of May 2026, Glassdoor reports the average base salary for a social media coordinator in the US to be $50,000 per year, with a broader salary range of $39,000-$63,000 [1]. Base salary represents salary without additional income sources, whereas the range can encompass earnings like commissions, profit-sharing, or bonuses.

How much does a social media coordinator make throughout their career?

Experience is a key factor influencing salary. Having prior experience in the field shows future employers that you are suited for the position. One way to build your expertise is by accepting an entry-level marketing job at a company and working your way up.

Here''s how social media coordinator salaries vary based on the number of years you’ve worked in the field according to data from Glassdoor [1]:

• Entry-level social media coordinator salary (0–1 years): $44,976

• 1–3 years: $48,957

• Mid-level social media coordinator salary: (4–6 years): $51,087

• 7–9 years: $53,074

• Senior social media coordinator salary (10–14 years): $59,684

• 15+ years: $73,633

Job outlook

The US Bureau of Labor Statistics anticipates employment for advertising, promotions, and marketing managers will grow 6 percent between 2024 and 2034 due to companies' desire to grow their market share and the demand for those well-versed in the digital sphere [2]. As social media usage continues to increase among individuals and companies, the need for social media coordinators and those with this skill set will likely grow.

Other factors that affect social media coordinator salary

Social media coordinator salaries can fluctuate depending on additional factors such as education, location, and the industry you choose to work in.

Education

To work as a social media coordinator, employers typically ask for a bachelor’s degree in subjects like communications, public relations, or marketing. Zippia reports that 82 percent of media coordinators have a bachelor’s degree, while 6 percent have a master’s degree, and 7 percent have an associate degree [3].

Credentials

As a social media coordinator, you should be well-versed in different social media channels and programs used to schedule content and view analytics. Specific credentials can help you develop these skills. Explore credentials a social media coordinator might consider completing before applying for jobs in the following article: 7 Industry-Recognized Social Media Marketing Certifications + How to Get One.

Industry

The industry you work in as a social media coordinator may impact your annual salary. For example, Glassdoor reports that social media coordinators working in wholesale and retail earn an average base salary of $48,337, while those working in information technology make an average of $55,286 [1]. According to Zippia, the top five paying industries for a social media coordinator include [4]:

• Manufacturing

• Professional

• Education

• Media

• Health care

Location

Location is another factor that impacts annual earnings. Take a look at the highest-paying cities for social media coordinators, according to Indeed [5]:

• Austin, TX: $48,891

• New York, NY: $58,051

• Los Angeles, CA: $54,898

• Dallas, TX: $49,129

• Chicago, IL: $52,407

• Tampa, FL: $46,870

• Miami, FL: $47,331

• Atlanta, GA: $48,575

Related job titles

Social media marketing is a growing field with many different positions and titles that have similar responsibilities. Discover job titles related to a social media coordinator with differing salaries:

*All annual base salary data is sourced from Glassdoor as of May 2026 and does not include additional pay, such as commission and benefits. 

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