Digital Marketing Specialist
If you like creating online marketing campaigns, analyzing digital data, and driving customer engagement this role is for you.
A Digital Marketing Specialist creates and manages online campaigns to drive engagement and conversions. They optimize SEO, SEM, and social media strategies using analytics tools like Google Analytics.
Skills you’ll need: Digital Marketing, Search Engine Optimization, Social Media Marketing, Google Analytics, Content Marketing, Email Marketing, Search Engine Marketing, Data Analysis
Recommended credentials
Introduction to Digital Marketing
Course 1 of 8
Digital Advertising
Course 2 of 8
Search Engine Optimization and Content Marketing
Course 3 of 8
Social Media Marketing
Course 4 of 8
E-commerce Marketing and Email Campaigns
Course 5 of 8
Generative AI: Accelerate your Digital Marketing Career
Course 6 of 8
Capstone Project: Digital Marketing and Growth Hacking
Course 7 of 8
AI SEO: Mastering Generative Engine Optimization (GEO)
Course 8 of 8
Foundations of Digital Marketing and E-commerce
Course 1 of 8
Attract and Engage Customers with Digital Marketing
Course 2 of 8
From Likes to Leads: Interact with Customers Online
Course 3 of 8
Think Outside the Inbox: Email Marketing
Course 4 of 8
Assess for Success: Marketing Analytics and Measurement
Course 5 of 8
Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 6 of 8
Satisfaction Guaranteed: Develop Customer Loyalty Online
Course 7 of 8
Accelerate Your Job Search with AI
Course 8 of 8
What brings you to Coursera today?
Career resources
Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers.
Because marketing is so closely tied to consumer behavior, no matter what area of marketing you specialize in, the effectiveness of your campaigns is susceptible to cultural ebbs and flows.
Marketing managers generate customer interest in products and services across various media channels. They often oversee the communication between a business and its customer base.
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.
A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
description:A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
If you like: creating engaging digital content, experimenting with new strategies, analyzing audience feedback to enhance brand visibility.
This role has a $53,900 median salary ¹.
This role has approximately 8,837 jobs available ¹.
A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
description:A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
If you like: interpreting data to support decision-making, creating dashboards and reports, identifying business trends.
This role has a $129,792 median salary ¹.
This role has approximately 81,040 jobs available ¹.
An IT Project Manager plans and delivers IT projects on time and within budget, coordinating teams and managing risks to align with business goals.
description:An IT Project Manager plans and delivers IT projects on time and within budget, coordinating teams and managing risks to align with business goals.
If you like: leading technology projects, managing budgets and timelines, coordinating teams.
This role has a $152,448 median salary ¹.
This role has approximately 99,764 jobs available ¹.
¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (8/1/2025 - 8/1/2026)