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Analyzing Global Trends for Business and Society

What does the future hold for global markets? How are societies and cultures evolving? Who will be global powers of the 21st century? Take this class and find out how global trends are transforming business and society.

Sessions

Course at a Glance

About the Course

The world is changing rapidly. Populations are ageing, people are moving from the countryside to the cities, there are more people suffering from obesity or who are overweight than people who go hungry, and the middle-class is growing fast in the emerging economies while it is shrinking in Europe and the United States. These forces are putting pressure on governments around the world as they seek to cope with the consequences. The race for energy, natural resources and food is intensifying, and the global financial architecture based on the U.S. dollar is seriously out of whack with the new realities of the 21st century.

Expect to learn about these and other global trends in this class. Be ready to realize how fast the world is changing, and what are the consequences for markets, businesses, and society at large. Learn how to analyze global trends, understanding their magnitude and how they are related to one another. Realize how the world can cope with massive change.

Course Syllabus

Week 1: Globalization

Week 2: Demographic Trends

Week 3: Inequality and the Global Middle Class

Week 4: Global Economic and Financial Imbalances

Week 5: The Shifting Geopolitical Landscape

Week 6: The Quest for Sustainability

Week 7: Global Powers of the 21st Century

Suggested Readings

All of the readings indicated below are available for free from our website when the class begins.

Week 1: "Welcome to the 21st Century." Chapter 1 of Mauro F. Guillen and Emilio Ontiveros, Global Turning Points (Cambridge University Press, 2012).

Week 2: "The New Demography." Chapter 4 of Mauro F. Guillen and Emilio Ontiveros, Global Turning Points (Cambridge University Press, 2012).

Week 3: Poverty and Inequality: Persistent Problems and New Solutions. Lauder Institute’s Global TrendLab and Santander Universities.

Week 4: Global Risk: New Perspectives and Opportunities. Lauder Institute’s Global TrendLab and Santander Universities.

Week 5: The Future of the State. Lauder Institute’s Global TrendLab and Santander Universities.

Week 6: Sustainability: New Perspectives and Opportunities. Lauder Institute’s Global TrendLab and Santander Universities.

Week 7: No reading.

Course Format

The weekly videos will walk you through the most important data and concepts to gauge the various directions of change in the global economy and society. I will introduce case studies to illustrate the implications of global trends, such as the launching of the Tata Nano or the problem of piracy around the Horn of Africa. You will also see my reaction to events on the ground as I travel the world examining the impact of global trends.

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