• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Twitter Marketing And Ads: 1000% Engagement And Followers

    Skills you'll gain: Social Media Marketing, Copywriting, Social Media, Social Media Strategy, Advertising, Professional Networking, Digital Advertising, AI Personalization, Content Creation, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI & AI Agent Organizational Strategy for Leaders

    Skills you'll gain: AI Enablement, Agentic systems, Workforce Management, Scalability, Workforce Planning, Solution Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: HR)

    Skills you'll gain: AI Enablement, Human Capital, People Analytics, Workforce Development, Business Process Automation, Digital Transformation, Employee Engagement, Recruitment, Constructive Feedback

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Entry, Productivity Software, Presentations, Data Management, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Harnessing the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    R Programming: Conditionals, Loops, Functions, and Packages

    Skills you'll gain: R Programming, Maintainability, Package and Software Management, R (Software), Programming Principles, Statistical Programming, Computer Programming, Data Structures, Software Development, Data Science, Computer Programming Tools, Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MedCerts

    Electronic Health Records

    Skills you'll gain: Information Management, Medical Management, Care Coordination, Health Care Administration, Data Ethics, Healthcare Ethics, Information Privacy, Data Storage

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Python Data Science: Environment Setup

    Skills you'll gain: Jupyter, Software Installation, System Configuration, Package and Software Management, Virtual Machines, Data Science, Pandas (Python Package), Data Processing, NumPy, Computer Programming Tools, Virtualization and Virtual Machines, Matplotlib, Data Analysis, Python Programming, Seaborn, Software Development, Computer Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Manipulation, Data Integration, Data Storage Technologies, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Strategy, Google Analytics, Web Content, Client Services, Marketing, Content Marketing, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to digital analytics

digital analytics for marketing
digital analytics for marketing professionals
digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
google digital analytics
advanced tools for digital marketing analytics
roi-driven digital marketing analytics
1…110111112…511

In summary, here are 10 of our most popular digital analytics courses

  • Twitter Marketing And Ads: 1000% Engagement And Followers: Alex Genadinik
  • Generative AI & AI Agent Organizational Strategy for Leaders: Vanderbilt University
  • Agentic AI Content for Practitioners (Teams: HR): Coursera
  • Exploratory Data Analysis: Johns Hopkins University
  • Fundamentos de Excel para Negocios: Universidad Austral
  • Harnessing the Power of Data with Power BI: Microsoft
  • Introduction to Scripting in Python: Rice University
  • R Programming: Conditionals, Loops, Functions, and Packages: Logical Operations
  • Electronic Health Records: MedCerts
  • Python Data Science: Environment Setup: Logical Operations

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok