Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Vector Databases, Semantic Web, Generative AI, Artificial Intelligence, Natural Language Processing, Google Cloud Platform, Algorithms
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Job Analysis, Compensation Analysis, Company, Product, and Service Knowledge, Recruitment, Business Research, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Information Architecture, Software Architecture, System Configuration
Intermediate · Course · 1 - 4 Weeks
The University of Edinburgh
Skills you'll gain: Life Sciences, Biology, Environmental Science, Environment, Research, Biochemistry, Microbiology, Scientific Methods, Chemistry
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

Stanford University
Skills you'll gain: Data Structures, Graph Theory, Algorithms, Network Model, Programming Principles, Social Network Analysis, Network Analysis, Theoretical Computer Science, Network Routing, Computational Logic
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Disaster Recovery, Google Cloud Platform, Load Balancing, Cloud Infrastructure, Google App Engine, Business Continuity, Kubernetes, Identity and Access Management, Cloud Computing Architecture, Managed Services, Infrastructure As A Service (IaaS), Virtual Networking, Data Storage, Site Reliability Engineering, Cloud-Native Computing, Cloud Computing, Cloud Applications, Big Data, Containerization, Cloud Services
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Enablement, Technical Communication, Artificial Intelligence, Information Architecture, User Interface (UI)
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: LLM Application, Large Language Modeling, Embeddings, Prompt Engineering, Data Processing, Big Data, Applied Machine Learning, Vector Databases
Beginner · Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Integrated Marketing Communications, Brand Strategy, Advertising, Marketing, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Product Management, Price Negotiation, Marketing Strategies, Retail Management, Marketing Channel, Product Strategy, Revenue Management, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months