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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
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    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Introduction to Particle Accelerators (NPAP MOOC)

    Skills you'll gain: Engineering, Scientific, and Technical Instruments, Radiation Therapy, Medical Equipment, Materials science, Semiconductors, electromagnetics, Physics, Emerging Technologies, Laboratory Equipment, Electrical Engineering, Simulation and Simulation Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How to Describe Data

    Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation

    4.9
    Rating, 4.9 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, ChatGPT, Brand Management, Digital Content, AI Enablement, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    The PL-900 Practice Exam

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Power Apps Component Framework, No-Code Development, Computing Platforms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Electric Vehicle Operation and Diagnosis

    Skills you'll gain: High Voltage, Power Electronics, Electrical Equipment, Electronic Systems, Electrical Systems, Basic Electrical Systems, Energy and Utilities, Control Systems, Test Equipment, Electric Power Systems, Wiring Diagram, Hardware Troubleshooting, Electrical Safety, Sustainable Technologies, Failure Analysis, Test Tools, Thermal Management, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for Automation

    Skills you'll gain: Prompt Patterns, Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Large Language Modeling, ChatGPT, Automation, Generative Model Architectures, Microsoft Power Automate/Flow, LLM Application, LangChain, Agentic Workflows, Responsible AI, Workflow Management, OpenAI, Process Optimization, Application Programming Interface (API), Decision Support Systems

    4.2
    Rating, 4.2 out of 5 stars
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    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Consumer Behaviour, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Introduction to Particle Accelerators (NPAP MOOC): Lund University
  • How to Describe Data: University of Michigan
  • Skills and Best Practices for Cloud Support Associates: Amazon Web Services
  • Inglés Empresarial: Proyecto Final: Arizona State University
  • Social Media Campaigns with AI: From Strategy to Design: Coursera
  • The PL-900 Practice Exam: Microsoft
  • Electric Vehicle Operation and Diagnosis: Starweaver
  • Generative AI for Automation: Edureka

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