Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design
Coursera Project Network

Social Media Campaigns with AI: From Strategy to Design

Jana Porter

Instructor: Jana Porter

Included with Coursera Plus

Guided Project
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning

What you'll learn

  • Design effective ChatGPT prompts for the development of a social media campaign strategy.

  • Combine AI-powered tools within Canva Magic Studio and human creativity to design branded and accessible social media content.

  • Develop a social media campaign pack by exporting social media content in formats suitable for platform distribution.

Details to know

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Taught in English
Recently updated!

June 2024

No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Set up a Canva account and brand functionality

  2. Develop a social media campaign strategy in ChatGPT

  3. Create an Instagram post using Canva's AI tools

  4. Create an Instagram reel using Canva's AI tools

  5. Create an Instagram story using Canva's AI tools

  6. Generate captions and inclusive alt text using AI

  7. Export social media content into a social media pack

Recommended experience

Canva Pro Account using Canva's 30-day free trial

ChatGPT account

Knowledge of basic design principles

Knowledge of social media platforms

5 project images

Instructor

Jana Porter
Coursera Project Network
5 Courses1,933 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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