Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking
Beginner · Specialization · 1 - 3 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Jenkins, CI/CD, Continuous Integration, Test Automation, Continuous Delivery, Software Development, Application Deployment, DevOps, Unit Testing, Agile Methodology, Software Development Methodologies, Performance Testing, Application Performance Management, Application Programming Interface (API), GitHub
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Logic, Application Deployment, Decision Support Systems, Business Process Automation, Business Intelligence Software, Workflow Management, Test Case, Systems Development, Verification And Validation, Automation, Computer Programming, Docker (Software), Data Modeling, Complex Problem Solving, Development Testing, Application Programming Interface (API)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Go To Market Strategy, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Test Automation, Test Case, Selenium (Software), Software Testing, Maintainability, Test Data, Debugging, Configuration Management
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Selenium (Software), Object Oriented Programming (OOP), Eclipse (Software), Java, Java Programming, JUnit, HTML and CSS, Object Oriented Design, Test Automation, Software Testing, Integrated Development Environments, Test Data, Browser Compatibility, Computer Programming, Web Development, Programming Principles, Test Case, Development Environment, Continuous Integration, Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: JSON, Test Automation, Application Programming Interface (API), Restful API, Unit Testing, Software Testing, Test Case, Integration Testing, Functional Testing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Visualization Software, Data Integration, Microsoft 365, Business Intelligence, Business Process Automation, Application Development, Data Analysis, Performance Analysis, Application Design, Data Security, Business Process, Microsoft Teams, Database Management Systems, Data Modeling
Beginner · Specialization · 1 - 3 Months