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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Software Engineering Fundamentals

    Skills you'll gain: Software Development Life Cycle, Linux Commands, Software Architecture, Bash (Scripting Language), Restful API, Shell Script, Git (Version Control System), GitHub, Flask (Web Framework), Software Design, Version Control, File Management, Application Deployment, Linux, Software Development Methodologies, Software Design Patterns, Data Import/Export, Programming Principles, Web Scraping, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Machine Learning and Artificial Intelligence

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, AI Enablement, Artificial Intelligence, Amazon Web Services, Applied Machine Learning, Machine Learning, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Web Development Fundamentals

    Skills you'll gain: Django (Web Framework), Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Web Development, Computer Programming, Pseudocode, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Marketing Budgets, Performance Metric, Performance marketing, Pay Per Click Advertising, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Marketing Automation, Digital Marketing, AI Personalization

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Edge Computing Fundamentals

    Skills you'll gain: Cybersecurity, Network Security, Internet Of Things, Infrastructure Security, Communication Systems, Wireless Networks, Cloud Computing Architecture, Network Architecture, General Networking, Network Infrastructure, Hardware Architecture, Distributed Computing, Information Privacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Managing Uncertainty in Marketing Analytics

    Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Branding, Marketing Management, Brand Strategy, Value Propositions, Brand Awareness, Business Strategy, Go To Market Strategy, Consumer Behaviour, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    428 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • GenAI in Social Media Marketing: Meta
  • Applied Software Engineering Fundamentals: IBM
  • Fundamentals of Machine Learning and Artificial Intelligence: Amazon Web Services
  • Meta Web Development Fundamentals: Meta
  • ROI-Driven Digital Marketing Analytics: Simplilearn
  • Edge Computing Fundamentals: LearnQuest
  • GenAI for Digital Marketing Specialists: Coursera
  • Managing Uncertainty in Marketing Analytics: Emory University
  • Forecasting Models for Marketing Decisions: Emory University
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú

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