• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce

    4.7
    Rating, 4.7 out of 5 stars
    ·
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Strategic Self-Marketing and Personal Branding

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    ·
    232 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Fundamentals and Setup

    Skills you'll gain: Salesforce, Customer Relationship Management, Data Migration, Data Management, System Configuration, Workflow Management, Data Validation, Cloud Computing, Business Reporting, Business Process Automation, Administration, Role-Based Access Control (RBAC), Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    LearnQuest

    Fundamentals of Kubernetes Deployment

    Skills you'll gain: Kubernetes, Application Deployment, Cloud Deployment, Containerization, Authentications, Authorization (Computing), Cloud-Native Computing, Cloud Infrastructure, Microservices, Infrastructure Architecture, Cloud Computing Architecture, Data Persistence, Software Architecture, Scalability, Command-Line Interface

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Fundamentals of Compensation Strategies

    Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Regulatory Compliance, Human Resource Strategy, Communication Strategies, Benchmarking, Equities

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Data Visualization

    Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), User Centered Design, User Experience Design, Data Presentation, Usability, Human Centered Design, User Research, Usability Testing, Quantitative Research, Design Elements And Principles

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Big Data, Analytics, Data Processing, Data Analysis, Data Strategy, Data Storage, Data Management, Data Infrastructure, Unstructured Data, Real Time Data

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Strategic Digital Marketing Channels - SEO & SEM

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Performance marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Pentesting Fundamentals for Beginners

    Skills you'll gain: Vulnerability Scanning, Penetration Testing, MITRE ATT&CK Framework, Metasploit, Vulnerability Assessments, Security Testing, Open Web Application Security Project (OWASP), Exploitation techniques, Brute-force attacks, Virtual Machines, Software Documentation, Technical Documentation, Microsoft Windows, Windows PowerShell, Linux Commands, Scripting, Remote Access Systems

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Networking Fundamentals & Network Access

    Skills you'll gain: Network Administration, Virtual Local Area Network (VLAN), General Networking, TCP/IP, Local Area Networks, Computer Networking, Command-Line Interface, Network Infrastructure, Wireless Networks, Network Security, Networking Hardware, Network Switches, OSI Models, Network Routing, Network Protocols

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
social media and digital marketing fundamentals
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…434445…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Customer Understanding and Digital Marketing Channels: Unilever
  • Strategic Self-Marketing and Personal Branding: The State University of New York
  • Salesforce Fundamentals and Setup: LearnKartS
  • Fundamentals of Kubernetes Deployment: LearnQuest
  • Fundamentals of Compensation Strategies: Automatic Data Processing, Inc. (ADP)
  • Create Impactful Marketing Videos using Canva: Coursera
  • Fundamentals of Data Visualization: University of Colorado Boulder
  • Fundamentals of Big Data: LearnQuest
  • What Can AI Do for Marketing?: Emory University
  • Strategic Digital Marketing Channels - SEO & SEM: Simplilearn

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok