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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    ★ 4.3 (300) · Intermediate · Specialization · 3 - 6 Months

  • I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecasting and Predictive Analytics Methods Pack

    Skills you'll gain: Time Series Analysis and Forecasting, Financial Forecasting, Forecasting, Trend Analysis, Advanced Analytics, Predictive Modeling, Predictive Analytics, Data-Driven Decision-Making, Business Analytics, Supervised Learning, Business Metrics, Market Data, Generative AI, Financial Management, Strategic Decision-Making, Market Intelligence, Statistical Analysis, Model Evaluation, Data Storytelling, Applied Machine Learning

    ★ 4.1 (64) · Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Machine Learning Methods, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computational Logic, Python Programming, Image Analysis, Data Science, Data Processing, Unstructured Data

    ★ 5 (8) · Mixed · Course · 1 - 4 Weeks

  • E

    Edureka

    Business Intelligence and Data Analytics with Tableau

    Skills you'll gain: Tableau Software, Business Intelligence, Business Intelligence Software, Interactive Data Visualization, Statistical Visualization, Business Analytics, Data Visualization Software, Dashboard, Agentic Workflows, Data Storytelling, Data Analysis, Data Modeling, Extract, Transform, Load, Predictive Analytics, Exploratory Data Analysis, Data Governance, Data Transformation, Data Preprocessing, Correlation Analysis, Data Security

    Beginner · Specialization · 1 - 3 Months

  • J

    John Wiley & Sons

    Health Analytics and Data Analysis

    Skills you'll gain: Health Informatics, Risk Management, Value-Based Care, Clinical Practices, Health Care Administration, Health Systems, Care Management, Analytics, Health Information Management, Health Care, Business Analytics, Risk Analysis, Healthcare Industry Knowledge, Analytical Skills, Health Technology, Enterprise Modeling, Healthcare Ethics, Health Education, Data Science, Business Strategy

    Intermediate · Course · 3 - 6 Months

  • N

    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Probability Distribution, Pandas (Python Package), Data Analysis, Data Wrangling, Analytics, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Computational Thinking, Statistical Methods, Data Processing, Statistical Analysis, Data Preprocessing, Data Transformation, Data Structures, Data Cleansing, Programming Principles

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    ★ 5 (7) · Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Brand Marketing, Branding, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Planning, Value Propositions, Brand Strategy, Business Strategy, Go To Market Strategy, Digital Marketing

    ★ 4.9 (20) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM Data Analyst

    Skills you'll gain: Data Storytelling, Dashboard Creation, Data Presentation, Data Wrangling, Generative AI, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Plot (Graphics), Dashboard, Interactive Data Visualization, Data Analysis, Professional Networking, IBM Cognos Analytics, Excel Formulas, Python Programming, Microsoft Excel

    ★ 4.6 (99K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • E

    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation

    ★ 4.9 (31) · Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Python Data Products for Predictive Analytics: University of California San Diego
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Forecasting and Predictive Analytics Methods Pack: Coursera
  • AI & Predictive Analytics with Python: EDUCBA
  • Business Intelligence and Data Analytics with Tableau: Edureka
  • Health Analytics and Data Analysis: John Wiley & Sons
  • Data Analytics Engineering: Probability & Techniques: Northeastern University
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Analytics, Law, and Athlete Representation: The State University of New York
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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