Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Simplilearn
Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Applied Machine Learning, Analytics, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Analytics, Data Science, Data Processing, Feature Engineering, Machine Learning, Telemarketing, Application Deployment
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Branding, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Regression Analysis, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Data Processing, Predictive Modeling, Machine Learning, Workflow Management, Python Programming, Supervised Learning
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Microsoft SQL Servers, Data Analysis, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Data Transformation, Data Pipelines, Information Management, Role-Based Access Control (RBAC), Performance Tuning
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Financial Forecasting, Risk Analysis, Real Estate, Microsoft Excel, Profit and Loss (P&L) Management, Analytics, SQL
Mixed · Course · 1 - 3 Months

Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Graphing, Statistical Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy
Mixed · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Applied Machine Learning, Design Thinking, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Data Science, Data Cleansing, Classification And Regression Tree (CART), Regression Analysis, Tensorflow, Statistical Methods, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, SQL, Data Access, Data Manipulation, C# (Programming Language), .NET Framework
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours