Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Technical Communication, LLM Application, Debugging, Anomaly Detection, Root Cause Analysis, Pandas (Python Package), Business Metrics, Data Analysis Expressions (DAX), Data Analysis, Analysis, Data Processing, Data Manipulation, Performance Metric, Generative AI, Customer Retention, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Databricks, Data Pipelines, Data Architecture, Database Design, Apache Spark, Big Data, Cloud Storage, Data Storage, Data Processing, Microsoft SQL Servers, Data Integration, Event-Driven Programming, Extract, Transform, Load, Data Security, Operational Databases, Real Time Data
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Consultative Selling, Sales Prospecting, Personal Development, Sales Operations, Sales Management, Communication, Account Management, User Research, Mentorship, Negotiation, Persona Development, Process Optimization, Resilience, B2B Sales, Interpersonal Communications, Customer Analysis, Employee Coaching, Forecasting, Self-Awareness, Customer Relationship Management (CRM) Software
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Unity Engine, Android Development, C# (Programming Language), Video Game Development, Animation and Game Design, User Interface (UI), Mobile Development, User Interface and User Experience (UI/UX) Design, Microsoft Visual Studio, Software Installation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Scrum (Software Development), Team Building, Team Management, Backlogs, Agile Project Management, Agile Methodology, Sprint Retrospectives, Team Leadership, Sprint Planning, User Story, Cross-Functional Collaboration, Case Studies, Project Management, Resilience
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Enterprise Sales, Consultative Selling, B2B Sales, Selling Techniques, Stakeholder Engagement, Prospecting and Qualification, Sales Process, Stakeholder Management, Sales Training, Specialized Sales, Sales, Sales Strategy, Influencing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apple iOS, Swift Programming, Test Driven Development (TDD), Apple Xcode, Mobile Development, Model View Controller, Application Development, User Interface (UI), User Interface (UI) Design, Software Design Patterns, Software Architecture, Animations
Advanced · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Analysis, Analytics, Customer Insights, Analysis, Descriptive Analytics, Trend Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Corporate Communications, Business Correspondence, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management
Mixed · Course · 1 - 3 Months