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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze Fraud Using Data Analytics and R

    Skills you'll gain: Fraud detection, Anomaly Detection, Loss Prevention, R Programming, R (Software), Analytical Skills, Machine Learning Methods, Unsupervised Learning, Financial Data, Risk Analysis, Analytics, Business Strategies, Data-Driven Decision-Making, Supervised Learning, Big Data

    Beginner · Course · 1 - 4 Weeks

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    Whizlabs

    Exam Prep DP-600: Microsoft Fabric Analytics Engineer

    Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Power Platform, Data Modeling, Data Governance, Data Warehousing, Analytics, Extract, Transform, Load, Data Integration, Data Import/Export, Real Time Data, Dataflow, Data Transformation, Data Management, Data Architecture, Data Pipelines, SQL

    3.1
    Rating, 3.1 out of 5 stars
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    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
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    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Promotional Strategies, Marketing Strategies, Strategic Communication, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    EDUCBA

    Analyze and Apply R for Data Analytics

    Skills you'll gain: Exploratory Data Analysis, Data Manipulation, Statistical Analysis, R (Software), Analytical Skills, Ggplot2, Data Storytelling, R Programming, Statistical Methods, Data Wrangling, Data Transformation, Quantitative Research, Data Visualization Software, Data Science, Applied Machine Learning, Data Preprocessing, Probability & Statistics, Scatter Plots, Business Analytics, Data Analysis

    Beginner · Specialization · 3 - 6 Months

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    Northeastern University

    Machine Learning and Data Analytics Part 1

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Analytics, Predictive Modeling, Statistical Analysis, Data Preprocessing, Case Studies, Applied Machine Learning, Supervised Learning, Performance Metric, Project Implementation, Logistic Regression, Decision Tree Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Anthropic Claude, Artificial Intelligence, Business Process Automation, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Business & Data Analytics for Smarter Decisions

    Skills you'll gain: Analytical Skills, Data Literacy, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Banking Services, Risk Modeling, Decision Intelligence, Lending and Underwriting, Financial Statement Analysis, Applied Machine Learning, Financial Systems, Consumer Lending, Operational Analysis, Loans, Anomaly Detection, Statistical Machine Learning, Financial Regulation, Regulatory Compliance, Benchmarking

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Predictive Analytics for Business with H2O in R

    Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Predictive Modeling, R (Software), Data-Driven Decision-Making, Data Science, Machine Learning Software, Feature Engineering, Data Preprocessing, Machine Learning Methods, Machine Learning, Model Training, Telemarketing, Model Deployment, Model Optimization

    4.9
    Rating, 4.9 out of 5 stars
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    53 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    SAS

    Data Analysis and Reporting in SAS Visual Analytics

    Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Exploratory Data Analysis, Data Transformation, Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Statistical Visualization, Business, Report Writing, Graphing, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
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    363 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    EDUCBA

    Python for Data Science: Real Projects & Analytics

    Skills you'll gain: Descriptive Statistics, Model Evaluation, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Statistical Programming, Histogram, Statistical Analysis, Database Application, Database Software, Integrated Development Environments, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Microsoft

    Advanced Analytics & AI Optimization with Microsoft Fabric

    Skills you'll gain: Power BI, Microsoft Copilot, Model Optimization, Data Architecture, Process Optimization, Enterprise Modeling, Process Improvement and Optimization, Real Time Data, Data Modeling, AI Integrations, Performance Tuning, Machine Learning Software, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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