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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
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    IBM

    Generative AI for Data Scientists

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Product Strategy, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Analysis, Deep Learning, Data Visualization Software, Machine Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Jupyter, NumPy, Graph Theory, Natural Language Processing, Python Programming, Data Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Large Language Modeling, Responsible AI, Data Ethics, Agentic systems, Discussion Facilitation, Ethical Standards And Conduct, Healthcare Ethics, Regulation and Legal Compliance, Compliance Management, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Ethics, SAS (Software), Risk Analysis, Compliance Training, Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    IBM

    Generative AI for Data Engineers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Responsible AI, Data Warehousing, Data Ethics, Data Infrastructure, AI Product Strategy, Data Architecture, Data Mining, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Assessment for Data Analysis and Visualization Foundations

    Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
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    325 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management and Medical Records, Health Information Management, Information Technology, Health Care Procedure and Regulation, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Data Sharing, Technology Strategies, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    578 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Regression Analysis, Dimensionality Reduction, Time Series Analysis and Forecasting, Reinforcement Learning, Generative Model Architectures, Data Cleansing, Data Access, Deep Learning, Data Analysis, Applied Machine Learning, Predictive Modeling, Statistical Inference, Data Science, Machine Learning Algorithms, Machine Learning, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    3.5K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, Personal Integrity, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    Preview
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    Starweaver

    Legal and Ethical Cyber Investigations

    Skills you'll gain: Electronic Discovery, Investigation, Criminal Investigation and Forensics, Incident Response, Cyber Threat Intelligence, Technical Communication, Computer Security Incident Management, Report Writing, Cybersecurity, Fraud detection, Legal Proceedings, Law, Regulation, and Compliance, Document Management, Ethical Standards And Conduct, Business Ethics, Compliance Reporting, Cryptography, Data Collection, Analysis, Management Reporting

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EIT Digital

    Cybersecurity Awareness and Innovation

    Skills you'll gain: Email Security, Cybersecurity, Security Awareness, Cyber Attacks, Identity and Access Management, Threat Detection, Data Security, Secure Coding, Human Factors (Security), Fraud detection, Entrepreneurship

    4.6
    Rating, 4.6 out of 5 stars
    ·
    770 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Generative AI for Data Scientists: IBM
  • Applied Data Science with Python: University of Michigan
  • AI Marketing: Grow Your Brand with AI Tools: LearnKartS
  • AI for Executives: AI for Customer Relationship Management: Khalifa University
  • AI Literacy: Responsible, Trustworthy, Effective: SAS
  • Generative AI for Data Engineers: IBM
  • Assessment for Data Analysis and Visualization Foundations: IBM
  • The Social and Technical Context of Health Informatics: Johns Hopkins University
  • IBM Machine Learning: IBM
  • Introduction to Personal Branding: University of Virginia

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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70 courses
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