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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
    New
    P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Web Analytics and SEO, Google Ads, Online Advertising, Digital Advertising, Marketing Effectiveness, Advanced Analytics, A/B Testing, Applied Machine Learning, MarTech, Marketing Automation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Customer Analysis, Business Analytics, Marketing, Data Visualization Software, Analytics, Market Research, Data Analysis, Strategic Decision-Making

    3.8
    Rating, 3.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns, Social Media, Advertising, Blogs, Emerging Technologies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Transformation with Data Analytics Projects

    Skills you'll gain: Digital Transformation, Business Transformation, Case Studies, Leadership, Analytics, Agile Methodology, Business Analytics, Agile Project Management, Organizational Change, Innovation, Data-Driven Decision-Making, Crisis Management, Business Strategy, Project Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Advanced Data Analysis and Collaboration in Qlik Sense

    Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Data Analytics, SQL, and EDA Using Python

    Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Data Management, Data Manipulation, Data Cleansing, NumPy

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Digital Transformation Canvas for Competitiveness

    Skills you'll gain: Digital Transformation, Business Transformation, Performance Measurement, Business Process, Technology Strategies, FinTech, Competitive Analysis, Stakeholder Analysis, Value Propositions, Case Studies, Business Strategies, Innovation, Entrepreneurship, Leadership, Information Technology

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Analysis with OpenAI API: Save time with GenAI

    Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Exploratory Data Analysis, OpenAI, ChatGPT, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Product Knowledge, Sales Strategy, E-Commerce, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular digital analytics courses

  • Advanced Google Analytics - A Practical Guide: Packt
  • Digital Marketing 2: University of Maryland, College Park
  • Marketing Analytics: Data Predictions and Dashboards: Coursera
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Digital Marketing Analytics: O.P. Jindal Global University
  • Digital Transformation with Data Analytics Projects: University of Maryland, College Park
  • ThoughtSpot-Based BI Analytics: Coursera
  • Digital Marketing Analytics: University of Maryland, College Park
  • Advanced Data Analysis and Collaboration in Qlik Sense : Coursera
  • Intro to Data Analytics, SQL, and EDA Using Python: University of Pennsylvania

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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