Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness
Intermediate · Course · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Web Analytics and SEO, Google Ads, Online Advertising, Digital Advertising, Marketing Effectiveness, Advanced Analytics, A/B Testing, Applied Machine Learning, MarTech, Marketing Automation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Customer Analysis, Business Analytics, Marketing, Data Visualization Software, Analytics, Market Research, Data Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns, Social Media, Advertising, Blogs, Emerging Technologies
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Digital Transformation, Business Transformation, Case Studies, Leadership, Analytics, Agile Methodology, Business Analytics, Agile Project Management, Organizational Change, Innovation, Data-Driven Decision-Making, Crisis Management, Business Strategy, Project Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing
Advanced · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Data Management, Data Manipulation, Data Cleansing, NumPy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Business Transformation, Performance Measurement, Business Process, Technology Strategies, FinTech, Competitive Analysis, Stakeholder Analysis, Value Propositions, Case Studies, Business Strategies, Innovation, Entrepreneurship, Leadership, Information Technology
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Exploratory Data Analysis, OpenAI, ChatGPT, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Product Knowledge, Sales Strategy, E-Commerce, Python Programming
Intermediate · Guided Project · Less Than 2 Hours