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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compassion: Enhance Patient Outcomes

    Skills you'll gain: Compassion, Mindfulness, Resilience, Program Evaluation, Stress Management, Patient-centered Care, Training Programs, Emotional Intelligence, Empathy, Self-Awareness, Patient Communication, Professional Development, Active Listening, Data Analysis, Analytical Skills, Qualitative Research, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Data Import/Export, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Editing, Creative Design, Design Elements And Principles, Design Software, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Machine Learning, Probability & Statistics, Jupyter, Data Import/Export, Pandas (Python Package), Data Transformation, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Govern Your GenAI Data Safely

    Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, Security Controls, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, Compliance Management, Quality Assurance and Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Excel: Statistical Analysis and Data Transformation

    Skills you'll gain: Data Transformation, Microsoft Excel, Sampling (Statistics), Data Cleansing, Statistical Visualization, Data Analysis, Statistical Analysis, Data Integration, Data Import/Export, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Organizational Effectiveness, Strategic Decision-Making, Operations Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Data Processing, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Interactive Data Visualization, Computer Programming, Real Time Data, Visualization (Computer Graphics), Geospatial Information and Technology, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Document Patient Outcome Improvements

    Skills you'll gain: Patient Communication, Patient-centered Care, Interpersonal Communications, Patient Evaluation, Health Informatics, Business Reporting, Patient Advocacy, Health Assessment, Patient Safety, Data Storytelling, Data Analysis Software, Communication, Data Analysis, Microsoft Excel, Continuous Quality Improvement (CQI), Quality Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement Workflow and Invoice Approval

    Skills you'll gain: Accounts Payable, Purchasing, Procurement, Reconciliation, Invoicing, Auditing, Variance Analysis, Internal Controls, Analysis, Complex Problem Solving, Communication Strategies, Internal Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Financial Modeling, Cost Benefit Analysis, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Spreadsheet Software, Process Improvement, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Compassion: Enhance Patient Outcomes: Coursera
  • User Experience Research and Design: University of Michigan
  • The Business of Social: Northwestern University
  • Photoshop image editing, compositing and AI: Adobe
  • Exploratory Data Analysis for Machine Learning: IBM
  • Govern Your GenAI Data Safely: Coursera
  • Excel: Statistical Analysis and Data Transformation: Logical Operations
  • Implement Strategic Plans: Analyze, Execute & Optimize: EDUCBA
  • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
  • Evaluate and Document Patient Outcome Improvements: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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