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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    CertNexus

    IoTBIZ (Exam IOZ-110)

    Skills you'll gain: Internet Of Things, Business Planning, Project Planning, Information Technology, Systems Development Life Cycle, Software Development Life Cycle, Technology Strategies, Business Solutions, Emerging Technologies, Cloud Computing, Technology Solutions, Business Strategy, Cybersecurity, Operations, Risk Management, Software Development, Operational Efficiency, Prototyping

    Mixed · Course · 1 - 4 Weeks

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    University of Cape Town

    Understanding Clinical Research: Behind the Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Biostatistics, Statistical Analysis, Statistics, Data Analysis, Statistical Inference, Quantitative Research, Descriptive Statistics, Probability Distribution, Probability

    4.8
    Rating, 4.8 out of 5 stars
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    3.7K reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Power BI Masterclass

    Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Data Modeling, Dashboard, Data Transformation, Data Import/Export, Data Manipulation, Data Literacy, Database Design, Interactive Data Visualization, Data Processing, Big Data, Business Intelligence, Data Integration, Star Schema, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis

    Beginner · Specialization · 1 - 4 Weeks

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    Cleveland Clinic

    Computer Vision and Sequence Analysis in Machine Learning

    Skills you'll gain: Convolutional Neural Networks, Transfer Learning, Healthcare 5.0, Predictive Modeling, Applied Machine Learning, Biomedical Engineering, Model Evaluation, Health Informatics, Data Structures

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Root Cause Analysis, Project Planning, Agile Methodology, Agile Project Management, Team Performance Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Data-Driven Decision-Making, Prioritization, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    Classification and Planned Experiments

    Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    360 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Star Schemas & Track Changes

    Skills you'll gain: Star Schema, Data Warehousing, Looker (Software), Database Design, Data Mart, Data Modeling, Business Intelligence, Extract, Transform, Load, Data Integrity, Data Transformation, Performance Tuning, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google Cloud

    Architecting with Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Google Cloud Platform, Jenkins, Google App Engine, Docker (Software), Cloud-Native Computing, Cloud Infrastructure, Containerization, CI/CD, Application Deployment, Identity and Access Management, Big Data, Cloud Services, Infrastructure As A Service (IaaS), Cloud Computing, Continuous Delivery, Microservices, Cloud Platforms, Cloud Storage, Hybrid Cloud Computing

    4.6
    Rating, 4.6 out of 5 stars
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    5.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Crystal Reports: Formulas, Parameters, and Groups

    Skills you'll gain: Data Analysis Expressions (DAX), Ad Hoc Reporting, Microsoft Excel, Business Reporting, Microsoft Access, Report Writing, Data Analysis Software, Business Intelligence Software, Data Presentation, Data Analysis, Business Intelligence, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
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    4.8K reviews

    Mixed · Course · 1 - 4 Weeks

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    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
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    887 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • IoTBIZ (Exam IOZ-110): CertNexus
  • Understanding Clinical Research: Behind the Statistics: University of Cape Town
  • Power BI Masterclass: Packt
  • Computer Vision and Sequence Analysis in Machine Learning: Cleveland Clinic
  • Jira: Map, Analyze and Release: Coursera
  • Classification and Planned Experiments: Arizona State University
  • Business Management Essentials: Illinois Tech
  • Star Schemas & Track Changes: Coursera
  • Architecting with Google Kubernetes Engine: Google Cloud
  • Crystal Reports: Formulas, Parameters, and Groups: Logical Operations

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Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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