Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of London
Skills you'll gain: Key Management, Security Management, Cryptography, Information Systems Security, Cyber Security Policies, Cybersecurity, Encryption, Cyber Risk, Threat Management, Computer Security, Information Assurance, Data Integrity, Incident Response
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Investments, Return On Investment, Risk Analysis, Portfolio Management, Risk Management, Financial Planning, Equities, Asset Management, Tax, Financial Analysis, Tax Planning, Securities (Finance), Derivatives
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Data Transformation, Extract, Transform, Load, Microsoft Excel, Data Manipulation, Data Cleansing, Data Integration, Data Import/Export, Pivot Tables And Charts, Data Validation, Automation
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Microsoft Office, Spreadsheet Software, Data Manipulation
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Ethics, Law, Regulation, and Compliance, Data Security, Journalism, Emerging Technologies, Media and Communications, Internet Of Things, Algorithms, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Marketing, Branding, Multimedia, Brand Management, Dashboard
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Version Control, GitHub, Debugging, Git (Version Control System), Unit Testing, Data Structures, Python Programming, Software Testing, Programming Principles, Scripting, Computer Programming, Web Development, Algorithms, Program Development, Development Environment, Scripting Languages, Integrated Development Environments, Object Oriented Programming (OOP), Jupyter
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours