• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Case Studies, Stakeholder Communications, Internal Communications, Communication, Communication Planning, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: Generative AI, Strategic Thinking, Artificial Intelligence, Business Transformation, Prompt Engineering, Solution Design, Automation, Case Studies, Technology Strategies, ChatGPT, Innovation, Responsible AI, Business Workflow Analysis, Digital Transformation, Large Language Modeling, Business Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, Customer Retention, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Workflow Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, Process Analysis, AI Product Strategy, ChatGPT, Market Opportunities, Scalability, Product Management, Business Strategy, Innovation, Product Development, AI Personalization, Product Requirements, Product Knowledge

    4.5
    Rating, 4.5 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Responsible AI, Data Ethics, Data-Driven Decision-Making, Machine Learning, Applied Machine Learning, Business Ethics, Decision Tree Learning, Business Analytics, Artificial Intelligence, Performance Analysis, Data Science, Social Justice

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Preparing for Your Call Center Customer Service Role

    Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Service, Problem Solving, Conflict Management, Inbound Calls, Outbound Calls, Customer Support, Professionalism, LinkedIn, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Gherkin (Scripting Language), Debugging, Integration Testing, Software Design Patterns, Test Data, Scripting, Web Development Tools, Data Structures, Automation, SQL, Cascading Style Sheets (CSS), MySQL, Hypertext Markup Language (HTML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: LinkedIn, Facebook, Cloud Applications, Virtual Environment, Social Media, Professional Networking, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    118 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Security, Data Literacy, Computer Literacy, Microsoft Excel, Data Analysis, Computer Security, Emerging Technologies, Programming Principles, Digital Transformation, Information Technology, Cloud Computing, Web Design and Development, Javascript, Python Programming, Blockchain, Automation, Artificial Intelligence, Computer Hardware

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Berklee

    FL Studio Basics

    Skills you'll gain: Musical Composition, Music, Media Production, Instrumental Music, Music Performance, Editing, Creativity, Automation, File Management, Electronic Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing automation

marketing automation with ai and hubspot: plan to execution
ai marketing automation
1…150151152…294

In summary, here are 10 of our most popular marketing automation courses

  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • Business Strategy: Value Proposition Essentials: Coursera
  • GenAI in Business: Discover the Possibilities: University of Michigan
  • GenAI for Account Managers: Personalizing Client Engagement: Coursera
  • AI Innovation & Entrepreneurship: Starweaver
  • The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats: SAS
  • Preparing for Your Call Center Customer Service Role: CVS Health
  • Selenium WebDriver with Java and Frameworks for all levels: Packt
  • Design a Professional Business card with QR code using Canva: Coursera
  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok