Coursera Instructor Network
Business Strategy: Value Proposition Essentials
Coursera Instructor Network

Business Strategy: Value Proposition Essentials

Taught in English


Gain insight into a topic and learn the fundamentals

Marta Sotto-Mayor

Instructor: Marta Sotto-Mayor

Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate the Components of Effective Value Propositions.

  • Synthesize Value Proposition Frameworks for Diverse Industries.

  • Design and Articulate Compelling Value Propositions.

  • Critique and Improve Existing Value Propositions.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

July 2024


1 assignment

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There is 1 module in this course

In this, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. Delve deeply into the mesmerizing world of value propositions. Via collection of select dynamic videos, you will explore subtle differences in communication between industries.

What's included

13 videos4 readings1 assignment2 discussion prompts


Marta Sotto-Mayor
6 Courses3,629 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Strategy? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions