• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Business Strategies, Organizational Change, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    LangChain Chat with Your Data

    Skills you'll gain: LangChain, LLM Application, Large Language Modeling, Extract, Transform, Load, Data Processing, Data Import/Export, Semantic Web, Generative AI, Prompt Engineering, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    653 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Geospatial Techniques for Engineers

    Skills you'll gain: Geospatial Information and Technology, Spatial Analysis, GIS Software, Spatial Data Analysis, Geographic Information Systems, Geospatial Mapping, Construction Engineering, Database Management, Construction, Construction Management, ArcGIS, Global Positioning Systems, Visualization (Computer Graphics), Decision Support Systems, Building Information Modeling, As-Built Drawings, Survey Creation, AutoCAD Civil 3D, Data Manipulation, Network Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    51 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Risk Analysis, Forecasting, New Business Development, Competitive Analysis, Risk Management, Financial Analysis, Strategic Decision-Making, Financial Modeling, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI for Design and Optimization

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, AI Product Strategy, Technical Design, Machine Learning, Data-Driven Decision-Making, Deep Learning, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Azure Network Engineer: AZ-700 Exam Prep & Certification

    Skills you'll gain: Network Planning And Design, Microsoft Azure, Network Troubleshooting, Network Security, Network Architecture, Network Monitoring, Load Balancing, Network Performance Management, Network Support, Network Infrastructure, Scalability, Cloud Infrastructure, Computer Networking, Firewall, Network Administration, Virtual Private Networks (VPN), Software-Defined Networking, Performance Tuning, Wide Area Networks, Network Routing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Futures Thinking

    Skills you'll gain: Visionary, Strategic Thinking, Proactivity, Creative Thinking, Cognitive flexibility, Optimism, Brainstorming, Open Mindset, Planning, Critical Thinking, Problem Solving, Dealing With Ambiguity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Communication, Relationship Management, Customer Engagement, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Process Design, Value Propositions, Business Analysis, Business Transformation, Business Solutions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    ASQ-Certified Six Sigma Yellow Belt Exam Prep Specialization

    Skills you'll gain: Process Mapping, Root Cause Analysis, Lean Six Sigma, Lean Methodologies, Correlation Analysis, Process Improvement, Quality Improvement, Lean Manufacturing, Process Analysis, Regression Analysis, Continuous Improvement Process, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Process Optimization, Six Sigma Methodology, Process Management, Risk Management, Quality Management, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…185186187…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Innovation and emerging technology: Be disruptive: Macquarie University
  • LangChain Chat with Your Data: DeepLearning.AI
  • Geospatial Techniques for Engineers: L&T EduTech
  • Plan de Negocios: Universidad de Palermo
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • AI for Design and Optimization: University of Michigan
  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • Azure Network Engineer: AZ-700 Exam Prep & Certification: EDUCBA
  • Futures Thinking: Arizona State University
  • Professional Selling: Step 2 - Prepare Like a High-Performer: Kennesaw State University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok