• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    369 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Modeling, Business Acumen, Business Strategy, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Financial Statements, Leadership, Financial Analysis, Team Leadership, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Incident Response and Defense with OpenVAS

    Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Cybersecurity, Security Strategy, Risk Mitigation, Emergency Response, Network Analysis, Technical Writing

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Impact on Business and Society

    Skills you'll gain: Consumer Behaviour, Responsible AI, Social Impact, Business Risk Management, Business Operations, Risk Analysis, Operations, Generative AI, AI Security, Safety Assurance, Social Sciences, Environmental Issue, Governance, Leadership and Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Data Quality, Risk Analysis, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Business Consulting, Management Consulting, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Strategic Communication, Business Leadership, Public Affairs, Business Continuity Planning, Risk Analysis, Mitigation, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Administración ágil de proyectos

    Skills you'll gain: Agile Methodology, Agile Project Management, Program Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Project Management, Organizational Change, Leadership, Kanban Principles, Governance, Portfolio Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    English for Business B1

    Skills you'll gain: Presentations, Oral Expression, Business Communication, Business Correspondence, Verbal Communication Skills, Negotiation, Business Writing, English Language, Interviewing Skills, Writing, Communication, Report Writing, Language Competency, Data Storytelling, Taking Meeting Minutes, Recruitment, Business Reporting, Oral Comprehension, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain Leadership for Transformation

    Skills you'll gain: Blockchain, Governance, Business Transformation, Interoperability, Business Leadership, Strategic Partnership, Strategic Leadership, Leadership, Stakeholder Management, Digital Transformation, Business Strategy, Competitive Analysis, Emerging Technologies, Innovation, Technical Standard

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…200201202…363

In summary, here are 10 of our most popular marketing strategy courses

  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
  • Think Like a Leader: Harvard Business Review
  • Incident Response and Defense with OpenVAS: IBM
  • Generative AI: Impact on Business and Society: University of Michigan
  • Data Analytics Course with Generative AI: Simplilearn
  • Comment importer vos contacts sur MailChimp: Coursera
  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • Administración ágil de proyectos: Tecnológico de Monterrey
  • English for Business B1: Università di Napoli Federico II
  • Web3 and Blockchain Leadership for Transformation: INSEAD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok