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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Capstone

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    AWS Serverless Development and Automation

    Skills you'll gain: Infrastructure as Code (IaC), Command-Line Interface, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UiPath

    Automation Business Analysis - Concepts and Principles

    Skills you'll gain: Requirements Management, Robotic Process Automation, Requirements Elicitation, Business Process Automation, Requirements Analysis, User Requirements Documents, Business Requirements, Stakeholder Engagement, Business Analysis, Automation, Business Process, Process Analysis, Stakeholder Communications, Project Scoping, Process Mapping, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    DevOps and Build Automation with Python

    Skills you'll gain: Containerization, Package and Software Management, Software Testing, Docker (Software), Unit Testing, Scripting, Development Testing, CI/CD, Test Automation, Integration Testing, DevOps, Python Programming, Web Scraping

    3.9
    Rating, 3.9 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automation for Everyone: Tech Benefits Unleashed

    Skills you'll gain: Automation, No-Code Development, IT Automation, Business Process Automation, Self Service Technologies, Workflow Management, Productivity Software, Digital Transformation, Process Optimization, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Predictive Modeling, Classification And Regression Tree (CART), Semantic Web, JSON, Statistical Methods, Data Manipulation, Data Structures, Python Programming

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Strategy, Digital Advertising, Brand Awareness, Performance Measurement, Performance Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Selenium WebDriver and Test Automation

    Skills you'll gain: Selenium (Software), Test Automation, Software Testing, Test Case, Javascript and jQuery, Browser Compatibility, Automation, Software Design Patterns, UI Components, Java

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing automation courses

  • Digital Marketing Capstone: University of Maryland, College Park
  • Sales & Marketing Alignment: Fundação Instituto de Administração
  • AWS Serverless Development and Automation: Packt
  • Digital Marketing Analytics: University of Maryland, College Park
  • Marketing Channel Benefits: Emory University
  • Automation Business Analysis - Concepts and Principles: UiPath
  • Marketing Channel Functions: Emory University
  • DevOps and Build Automation with Python: LearnQuest
  • Automation for Everyone: Tech Benefits Unleashed: Coursera
  • Text Marketing Analytics: University of Colorado Boulder

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