PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Rutgers the State University of New Jersey
Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Quality Management, Robotic Process Automation, Supply Chain Management
Intermediate · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

Universitat de Barcelona
Skills you'll gain: Market Opportunities, Feasibility Studies, Entrepreneurship, Financial Analysis, New Business Development, Video Production, Media Production, Business Planning, Target Audience, Law, Regulation, and Compliance, Business Modeling
Beginner · Course · 1 - 4 Weeks