• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Leadership Fundamentals

    Skills you'll gain: Performance Appraisal, Leadership Development, Employee Performance Management, Performance Management, Virtual Teams, Leadership, Team Motivation, People Management, Team Management, Organizational Leadership, Business Communication, Organizational Development, Organizational Effectiveness, Organizational Strategy, Organizational Structure, Business, Business Management, Business Administration, Business Planning, Organizational Skills

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Electric Utilities Fundamentals and Future

    Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Safety, Customer experience strategy (CX), Financial Regulation, Customer Engagement, Regulatory Affairs, Sustainable Systems, Emerging Technologies, Technology Strategies, Environmental Issue, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    732 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Linux Troubleshooting Fundamentals

    Skills you'll gain: Ubuntu, System Configuration, Cloud Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Systems Engineering Fundamentals

    Skills you'll gain: Systems Engineering, Requirements Analysis, Requirements Elicitation, Systems Development Life Cycle, Configuration Management, Engineering Management, Waterfall Methodology, Systems Analysis, Project Management, Risk Management, Systems Architecture, System Requirements, Functional Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Generative AI, LLM Application, Content Creation, Marketing Operations, AI Enablement, Marketing Analytics, Marketing Strategies, Strategic Marketing, Innovation, Prompt Engineering, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals Of Microfrontends

    Skills you'll gain: Frontend Integration, Web Components, JavaScript Frameworks, Microarchitecture, Web Development Tools, Front-End Web Development, CI/CD, Web Design, Secure Coding, Software Design, Scalability, Server Side, Maintainability, Debugging

    3.9
    Rating, 3.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Power Pivot Fundamentals

    Skills you'll gain: Dashboard, Star Schema, Pivot Tables And Charts, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Excel, Data Modeling, Business Intelligence, Competitive Analysis, Data Presentation, Interactive Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals of NuxtJS

    Skills you'll gain: Vue.JS, Application Deployment, JavaScript Frameworks, Application Design, User Interface (UI), Frontend Performance, Web Analytics and SEO, Android Development, Server Side, Data Management

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Employee Surveys, Product Promotion, Communication Strategies, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    690 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Exploratorium

    Tinkering Fundamentals: Circuits

    Skills you'll gain: Developing Training Materials, Electronics, Creativity, Design Thinking, Education Software and Technology, Basic Electrical Systems, Driving engagement, Experimentation, Design, Computational Thinking, Creative Design, Construction

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Web Development Fundamentals

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Data Persistence, Event-Driven Programming, HTML and CSS, Web Applications, Front-End Web Development, Semantic Web, Javascript, Web Content Accessibility Guidelines, Data Storage Technologies, Application Security, User Interface (UI), Data Validation

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
social media and digital marketing fundamentals
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…343536…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Strategic Leadership Fundamentals: University of Huddersfield
  • Electric Utilities Fundamentals and Future: University of Colorado System
  • Linux Troubleshooting Fundamentals: Packt
  • Systems Engineering Fundamentals: University of Colorado System
  • Introduction to Generative AI Marketing: Coursera
  • Marketing y diseño de experiencias: Universidad de Palermo
  • Fundamentals Of Microfrontends: Board Infinity
  • Power Pivot Fundamentals: Corporate Finance Institute
  • Fundamentals of NuxtJS: Board Infinity
  • Business English: Marketing and Sales: Arizona State University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok