If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Business English: Marketing and Sales
Business English: Marketing and Sales
This course is part of Business English Specialization
Instructors: Andrea Mürau Haraway
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49,096 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(683 reviews)
Intermediate level
Some related experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
- Public Speaking
- Persuasive Communication
- Marketing
- Promotional Strategies
- Business Correspondence
- Business Communication
- Selling Techniques
- Communication Strategies
- Sales Presentations
- Employee Surveys
- Consultative Selling
- Advertising
- Business Marketing
- Vocabulary
- Presentations
- Brainstorming
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Business English Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
What's included
6 videos7 readings5 assignments2 peer reviews2 discussion prompts
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
What's included
6 videos10 readings5 assignments1 peer review2 discussion prompts
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
What's included
6 videos8 readings4 assignments1 peer review1 discussion prompt
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
What's included
6 videos8 readings4 assignments4 discussion prompts
Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.
What's included
6 videos16 readings6 assignments1 peer review3 discussion prompts
In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.
What's included
1 video1 reading1 assignment1 peer review
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
4.8 (147 ratings)
Offered by
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4.7
683 reviews
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Showing 3 of 683
S
4
Reviewed on Dec 3, 2022
it was a helpful course thank you for offering this chance for us online so anyone can get it no matter where they are !
OO
5
Reviewed on May 27, 2020
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
FD
5
Reviewed on Sep 30, 2020
It is a very good course because you learn about many useful things for marketing and sales. A very great thing is the content is concise so isn't boring.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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