If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
This course is part of the Business English Specialization
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Business English SpecializationArizona State UniversityAbout this Course
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Flexible deadlines
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Course 3 of 4 in the
Intermediate Level
Approx. 32 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Intermediate Level
Approx. 32 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Offered by
Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Syllabus - What you will learn from this course
7 hours to complete
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
7 hours to complete
6 videos (Total 34 min), 7 readings, 7 quizzes
6 hours to complete
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 hours to complete
6 videos (Total 33 min), 10 readings, 6 quizzes
5 hours to complete
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
5 hours to complete
6 videos (Total 33 min), 8 readings, 5 quizzes
5 hours to complete
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
5 hours to complete
6 videos (Total 42 min), 8 readings, 4 quizzes
Reviews
TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES
by DDNov 22, 2020
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
by DSMay 4, 2020
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
by LBNov 26, 2019
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
by HZJul 12, 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
About the Business English Specialization
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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