If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
This course is part of the Business English Specialization
Offered By
Business English SpecializationArizona State UniversityAbout this Course
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Learner Career Outcomes
40%
started a new career after completing these courses
33%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 32 hours to complete
English
Subtitles: English, Arabic
Instructors
Learner Career Outcomes
40%
started a new career after completing these courses
33%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 32 hours to complete
English
Subtitles: English, Arabic
Offered by
Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Syllabus - What you will learn from this course
7 hours to complete
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
7 hours to complete
6 videos (Total 34 min), 7 readings, 7 quizzes
6 videos
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7 readings
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 How Group Dynamics Affect Decisions10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5 practice exercises
1.6 Checkpoint: Brainstorming30m
1.8 Checkpoint: Giving Opinions in Brainstorming30m
1.11 Checkpoint: Group Dynamics30m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings30m
1.19 Week 1 Test30m
6 hours to complete
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 hours to complete
6 videos (Total 33 min), 10 readings, 6 quizzes
6 videos
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10 readings
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: 5 Key Metrics Measuring Brand Loyalty10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m
BONUS - Writing Good Survey Questions Tips and Advice10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5 practice exercises
2.6 Checkpoint: Writing Effective Surveys30m
2.8 Checkpoint: Visual Communication - Charts30m
2.12 Checkpoint: Chart and Graph Interpretation30m
2.15 Checkpoint: Graph and Chart Presentation30m
2.19 Week 2 Test30m
5 hours to complete
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
5 hours to complete
6 videos (Total 33 min), 8 readings, 5 quizzes
6 videos
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8 readings
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 It's All Gooooooooood10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4 practice exercises
3.7 Checkpoint: Visual Communication30m
3.10 Checkpoint: Concise Language for Social Media Marketing30m
3.12 Checkpoint: Clever and Catchy with Caution30m
3.19 Week 3 Test30m
5 hours to complete
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
5 hours to complete
6 videos (Total 42 min), 8 readings, 4 quizzes
6 videos
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8 readings
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 How to Get People to Do Stuff: Nouns or Verbs?10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4 practice exercises
4.8 Checkpoint: Principles of Influence30m
4.12 Checkpoint: Power of One Word30m
4.16 Checkpoint: Influential Language30m
4.19 Week 4 Test30m
Reviews
TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES
by DDAug 26, 2020
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
by DSMay 4, 2020
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
by LBNov 26, 2019
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
by AZJul 12, 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
About the Business English Specialization
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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