Arizona State University
Business English: Marketing and Sales
Arizona State University

Business English: Marketing and Sales

This course is part of Business English Specialization

Andrea Mürau Haraway
Jessica Cinco
Wanda Huber

Instructors: Andrea Mürau Haraway

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47,043 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(675 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 29 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(675 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 29 hours
Learn at your own pace
98%
Most learners liked this course

Details to know

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Assessments

25 assignments

Taught in English

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This course is part of the Business English Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

What's included

6 videos7 readings5 assignments2 peer reviews2 discussion prompts

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

What's included

6 videos10 readings5 assignments1 peer review2 discussion prompts

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

What's included

6 videos8 readings4 assignments1 peer review1 discussion prompt

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

What's included

6 videos8 readings4 assignments4 discussion prompts

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

What's included

6 videos16 readings6 assignments1 peer review3 discussion prompts

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

What's included

1 video1 reading1 assignment1 peer review

Instructors

Instructor ratings
4.8 (145 ratings)
Wanda Huber
Arizona State University
12 Courses260,748 learners
Jenny Young
Arizona State University
12 Courses260,748 learners
Beatriz Fuentes-Anderson
Arizona State University
5 Courses101,066 learners

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4.7

675 reviews

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