About this course: If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills

Created by: Arizona State University

Taught by: Andrea Mürau Haraway, International Educator
Arizona State University, Global Launch
Taught by: Wanda Huber, International Educator
Arizona State University Global Launch
Taught by: Jenny Young, International Educator
Arizona State University Global Launch
Taught by: Beatriz Fuentes-Anderson, International Educator
Arizona State University Global Launch

Basic Info	Course 3 of 4 in the Business English Specialization.
Level	Intermediate
Commitment	6 weeks of study, 2-4 hours/week
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.6 stars Average User Rating 4.6See what learners said

Syllabus

WEEK 1

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make ...

6 videos, 7 readings, 4 practice quizzes

Graded: 1.19 Week 1 Test

WEEK 2

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lesso...

6 videos, 10 readings, 4 practice quizzes

Graded: 2.19 Week 2 Test

WEEK 3

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus gro...

6 videos, 9 readings, 3 practice quizzes

Graded: 3.20 Week 3 Test

WEEK 4

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these princ...

6 videos, 8 readings, 3 practice quizzes

Graded: 4.19 Week 4 Test

WEEK 5

Pitch

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consu...

6 videos, 16 readings, 5 practice quizzes

Graded: 5.28 Week 5 Test

WEEK 6

Review

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

1 video, 1 reading

Graded: 6.3 FINAL TEST

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available

Ratings and Reviews

Rated 4.6 out of 5 of 26 ratings

Great course to get throw the specific terms and structures on sales.

The was the best part of the specialization !

Highly recommend it

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Business English: Marketing and Sales

Business English: Marketing and Sales

Business English: Marketing and Sales