Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting
Build toward a degree
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: TikTok, Case Studies, Advertising, Digital Advertising, Drive Engagement, Growth Strategies, Social Media Campaigns, Customer Engagement, Social Media Marketing, Social Media, Target Audience, Marketing Strategies, Video Production, Content Creation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Animations, Photo Editing, Marketing Design, Social Media Content, Graphic Design, Digital Design, Design Elements And Principles, Social Media Marketing, Content Creation, Social Media, Typography, Layout Design, Presentations, Marketing, Image Quality
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Virtual Networking, Computer Networking, Network Architecture, Cloud Infrastructure, Software-Defined Networking, Automation, Google Cloud Platform, Virtual Private Networks (VPN), Cloud Security, Cloud Applications, Wide Area Networks
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Timelines, Google Gemini, Calendar Management, Organizational Skills, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Marketing, Social Media Strategy, Content Management
Beginner · Guided Project · Less Than 2 Hours