• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Mix Fundamentals
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing mix fundamentals"

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Product Management, Product Strategy, Marketing, Marketing Channel, Media Planning, Advertising, Promotional Strategies, Branding, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      316 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Marketing Mix for Growth

      Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour, Price Negotiation, Writing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      730 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Fundamentals of Product Management

      Skills you'll gain: Product Management, Product Roadmaps, Stakeholder Management, Product Strategy, Cross-Functional Collaboration, Product Lifecycle Management, Product Development, Innovation, Agile Methodology, Key Performance Indicators (KPIs), User Research, Market Analysis, Emerging Technologies, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Google Analytics, Web Analytics, Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Digital Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Market Research, Customer Insights, R Programming, Data-Driven Decision-Making, Target Market, Data Analysis, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Dubai College of Tourism

      Dubai Hospitality Marketing

      Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      286 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Washington

      Essential Marketing Frameworks

      Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Introduction to Decision Science for Marketing

      Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

      Beginner · Course · 3 - 6 Months

    1…678…322

    In summary, here are 10 of our most popular marketing mix fundamentals courses

    • Fundamentos del marketing mix: IE Business School
    • Measurement and Analysis: Unilever
    • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
    • Fundamentals of Product Management: Board Infinity
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Foundations of marketing analytics: ESSEC Business School
    • Dubai Hospitality Marketing : Dubai College of Tourism
    • Building a Strong Business Foundation: Packt
    • Meaningful Marketing Insights: Emory University

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok