IE Business School

Fundamentos del marketing mix

This course is part of Estrategia de marketing Specialization

Taught in Spanish

Maria Teresa Aranzabal
Fernando Cortiñas

Instructors: Maria Teresa Aranzabal

7,011 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(280 reviews)

|

96%

Beginner level
No prior experience required
8 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(280 reviews)

|

96%

Beginner level
No prior experience required
8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.

What's included

9 videos2 readings1 quiz

Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.

What's included

6 videos1 reading1 quiz

Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

What's included

10 videos2 readings1 quiz

Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.

What's included

13 videos2 readings1 quiz

Instructors

Instructor ratings
4.8 (36 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses86,140 learners

Offered by

Recommended if you're interested in Marketing

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Showing 3 of 280

4.7

280 reviews

  • 5 stars

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GM
5

Reviewed on Oct 10, 2020

FC
5

Reviewed on Jul 17, 2020

JC
5

Reviewed on Feb 14, 2021

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