IE Business School

Fundamentos del marketing mix

Maria Teresa Aranzabal
Fernando Cortiñas

Instructors: Maria Teresa Aranzabal

7,496 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(289 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 8 hours
Learn at your own pace
96%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(289 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 8 hours
Learn at your own pace
96%
Most learners liked this course

Details to know

Shareable certificate

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Assessments

4 quizzes

Taught in Spanish

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Build your subject-matter expertise

This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.

What's included

9 videos2 readings1 quiz

Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.

What's included

6 videos1 reading1 quiz

Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

What's included

10 videos2 readings1 quiz

Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.

What's included

13 videos2 readings1 quiz

Instructors

Instructor ratings
4.8 (36 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses93,986 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 289

4.7

289 reviews

  • 5 stars

    80.32%

  • 4 stars

    15.16%

  • 3 stars

    3.22%

  • 2 stars

    0.64%

  • 1 star

    0.64%

GM
5

Reviewed on Oct 10, 2020

LR
5

Reviewed on Oct 20, 2022

CL
5

Reviewed on Sep 15, 2024

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