Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Responsive Web Design, Web Content Accessibility Guidelines, Web Design, Hypertext Markup Language (HTML), HTML and CSS, Wireframing, Web Design and Development, Cascading Style Sheets (CSS), Javascript, Verification And Validation, Bootstrap (Front-End Framework), Browser Compatibility, Front-End Web Development, Usability, Web Development, Event-Driven Programming, User Interface (UI) Design, Application Frameworks, Interactive Design, Application Deployment
Beginner · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Adobe Illustrator, Adobe Photoshop, Adobe Firefly, Responsible AI, Digital Design, Generative AI, Layout Design, Graphic Design, User Interface and User Experience (UI/UX) Design, Logo Design, Generative AI Agents, File Management, Visual Design, Process Design, Content Creation, Design Reviews, Prompt Engineering, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Creative Problem-Solving, Target Audience, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Adobe Illustrator, Business Strategy, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

LearnQuest
Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Advanced Analytics, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Small Data, Statistical Hypothesis Testing, Probability & Statistics, Descriptive Statistics
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Application Deployment, Web Content, Web Development, Web Content Accessibility Guidelines, Usability, Browser Compatibility
Beginner · Course · 1 - 4 Weeks