CPC & Keyword Research

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CPC & Keyword Research

This course is part of Digital Campaign Management & Optimization Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Quality Score directly impacts advertising costs and campaign efficiency - higher scores reduce CPC and improve ad placement.
Systematic keyword research using industry tools provides data-driven foundation for budget planning and competitive analysis.
Proper documentation and data export processes are essential for maintaining organized campaigns and client reporting.
Understanding the relationship between keyword competition, search volume, and cost enables strategic campaign planning.

Skills you'll gain

Tools you'll learn

Google Ads

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Build your subject-matter expertise

This course is part of the Digital Campaign Management & Optimization Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Master the essential building blocks of paid search marketing that every digital marketer needs to succeed. This Short Course is created to help digital marketing professionals accomplish confident campaign setup and budget forecasting through data-driven keyword research.

By completing this course, you'll be able to articulate key advertising metrics with precision, navigate industry-standard keyword tools efficiently, and make informed decisions about campaign costs that you can apply immediately in your next client presentation or campaign launch. By the end of this course, you will be able to: Define Cost-Per-Click (CPC) and Quality Score with practical examples Extract and analyze CPC data using keyword research tools Create documentation that supports campaign planning and budget estimation This course is unique because it bridges the gap between theory and practice, giving you hands-on experience with the same tools and processes used by successful digital marketing agencies every day. To be successful in this course, you should have basic familiarity with digital marketing concepts and access to Google Ads tools.

Learners will master the fundamental metrics that drive paid search campaign performance, exploring how CPC and Quality Score impact campaign costs and ad placement decisions.

What's included

3 videos2 readings1 assignment

3 videos Total 10 minutes

CPC and Quality Score Matter for Campaign Success 2 minutes
Understanding CPC and Quality Score Fundamentals 4 minutes
Analyzing CPC and Quality Score in Google Ads Interface 4 minutes

2 readings Total 14 minutes

Practical CPC and Quality Score Analysis for Campaign Optimization 8 minutes
Analyzing CPC and Quality Score in Google Ads 6 minutes

1 assignment Total 3 minutes

CPC and Quality Score Knowledge Check 3 minutes

Learners will master the practical application of keyword research tools to gather CPC data, analyze competitive landscapes, and create documentation that supports strategic campaign planning and budget forecasting.

What's included

2 videos2 readings3 assignments

2 videos Total 10 minutes

Keyword Research Tools Drive Campaign Success 3 minutes
Google Keyword Planner CPC Data Extraction Process 7 minutes

2 readings Total 16 minutes

Semantic Embeddings: How Models Learn Meaning 10 minutes
Retrieving and Analyzing CPC Data with Keyword Planner 6 minutes

3 assignments Total 38 minutes

Complete CPC Analysis for Digital Marketing Campaign Planning 15 minutes
Keyword Research Tool Application Knowledge Check 3 minutes
CPC and Keyword Research Mastery Assessment 20 minutes

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Instructor

Hurix Digital

Coursera

302 Courses 23,476 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.