Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Edureka
Skills you'll gain: Business Reporting, Data Import/Export, Data-Driven Decision-Making, AI Personalization
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Data Management, Data Manipulation, Data Cleansing, NumPy
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, Exploratory Data Analysis, OpenAI, ChatGPT, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Sales Strategy, E-Commerce, Data Manipulation, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Digital Transformation, Process Analysis, Business Transformation, Performance Measurement, Technology Strategies, FinTech, Competitive Analysis, Stakeholder Analysis, Value Propositions, Case Studies, Business Strategies, Key Performance Indicators (KPIs), Innovation, Entrepreneurship, Leadership, Information Technology
Intermediate · Guided Project · Less Than 2 Hours

Dartmouth College
Skills you'll gain: Business Ethics, Predictive Modeling, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Digital Transformation, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Supervised Learning, Python Programming, Data Quality, Cloud Platforms, Performance Metric, Artificial Neural Networks
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Applied Machine Learning, Design Thinking, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Data Science, Data Cleansing, Classification And Regression Tree (CART), Regression Analysis, Tensorflow, Statistical Methods, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
Mixed · Course · 1 - 4 Weeks