• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, LangChain, OpenAI API, AI Workflows, LLM Application, Productivity, OpenAI, AI Enablement, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Security, Tool Calling, Creativity, Application Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, Software Documentation, Anthropic Claude, LLM Application, Code Review, Apple iOS, AI Product Strategy, Machine Learning Methods, Software Development, CI/CD, Natural Language Processing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Java Developer

    Skills you'll gain: Software Development Life Cycle, Cloud-Native Computing, Software Architecture, Hibernate (Java), Database Design, Responsive Web Design, Docker (Software), Containerization, Git (Version Control System), GitHub, Object Oriented Programming (OOP), CI/CD, Restful API, Large Language Modeling, Java Programming, Model Deployment, Engineering Software, Version Control, Database Management, Software Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM DevOps, Cloud, and Agile Foundations

    Skills you'll gain: Agile Software Development, Scrum (Software Development), Cloud Computing Architecture, Cloud Services, Cloud Deployment, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Computing, Agile Product Development, Agile Project Management, Cloud-Native Computing, User Story, Cloud Storage, Sprint Retrospectives, CI/CD, Test Driven Development (TDD)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Cybersecurity Analyst

    Skills you'll gain: Operating System Administration, Digital Forensics, Cyber Threat Hunting, Incident Response, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Penetration Testing, Computer Security Incident Management, Linux Commands, Database Management, Networking Hardware, Network Security, Cybersecurity, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    التفاوض الدولي وبين الثقافات

    Skills you'll gain: Cultural Sensitivity, Intercultural Competence, Negotiation, Cultural Responsiveness, Cultural Diversity, Diplomacy, Verbal Communication Skills, Non-Verbal Communication, International Relations, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Presentation, Data Transformation, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Finance and Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Accrual Accounting, Financial Accounting, Capital Budgeting, Financial Reporting, Accounting, Finance, Inventory Accounting, Financial Analysis, Balance Sheet, Income Statement, Portfolio Management, Capital Expenditure, Equities, Cash Flows, Corporate Finance, Forecasting, Cash Flow Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM iOS and Android Mobile App Developer

    Skills you'll gain: React Native, Software Development Life Cycle, Flutter (Software), Swift Programming, Mobile Development, Software Architecture, Apple Xcode, Android Studio, User Centered Design, Android Development, React Redux, Apple iOS, Responsive Web Design, Git (Version Control System), GitHub, Android (Operating System), Cascading Style Sheets (CSS), React.js, Large Language Modeling, AI Personalization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…888990…378

In summary, here are 10 of our most popular marketing fundamentals courses

  • Canva Essentials: Coursera
  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Generative AI for Mobile App Developers: IBM
  • IBM Java Developer: IBM
  • IBM DevOps, Cloud, and Agile Foundations: IBM
  • Customer Analytics: University of Pennsylvania
  • IBM Cybersecurity Analyst: IBM
  • التفاوض الدولي وبين الثقافات: ESSEC Business School
  • Introduction to Data Analytics: IBM
  • Introduction to Finance and Accounting: University of Pennsylvania

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok