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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Financial Reporting, Search Engine Optimization, Business Planning, Management Accounting, Accountability, Business Management, Forecasting, Leadership and Management, Cash Flow Forecasting, Working Capital, Strategic Planning, Storytelling

    ★ 4.7 (828) · Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Surveys, Research Methodologies, Market Analysis, Business Research, Data Collection, Proposal Development, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking, Peer Review, Communication, Data Quality

    ★ 4.6 (946) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Financial Forecasting, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software

    ★ 4.2 (3.9K) · Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI for Medical Diagnosis

    Skills you'll gain: Model Evaluation, Patient Evaluation, Data Preprocessing, Diagnostic Tests, Convolutional Neural Networks, Image Analysis, Diagnostic Radiology, Predictive Modeling, Risk Modeling, Statistical Machine Learning, Artificial Intelligence, Predictive Analytics, Applied Machine Learning, Medical Imaging, Machine Learning Methods, Computer Vision, Deep Learning, Natural Language Processing, Machine Learning, Radiology

    ★ 4.7 (2.1K) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Competitive Analysis and Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Knowledge, Product Management, Business Strategy, Strategic Thinking, Market Research, Strategic Decision-Making, Business Analysis, Company, Product, and Service Knowledge, Gap Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Systems, Payroll Processing, Payroll Administration, Payroll Reporting, Tax Compliance, Tax Management, Labor Compliance, Tax Returns, Tax Preparation, Compensation Management, Non-Profit Accounting, Data Entry, Income Tax, Workforce Management, Customer Service, Benefits Administration, Labor Law, Data Analysis

    ★ 4.7 (805) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • U

    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    ★ 4.7 (2.3K) · Mixed · Course · 1 - 3 Months

  • S

    Skillshare

    Writing Mastery: Ideas, Craft & Copy

    Skills you'll gain: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • M

    Madecraft

    Generative AI Approaches to Business Challenges

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Prompt Engineering Tools, Responsible AI, Data Ethics, Large Language Modeling, Business Process Automation, AI Security, Business Workflow Analysis, Personalized Service, Business Process, Personalized Campaigns, Automation, Customer experience improvement, Unstructured Data, Business Intelligence, Data Analysis, Digital Transformation, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Dashboard Creation, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    ★ 4.5 (6.8K) · Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Security Strategy, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Business: University of California, Irvine
  • Research Proposal: Initiating Research: University of California, Davis
  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • AI for Medical Diagnosis: DeepLearning.AI
  • Competitive Analysis and Strategy: Coursera
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
  • International Business I: University of New Mexico
  • Writing Mastery: Ideas, Craft & Copy: Skillshare
  • TAM to Go/No-Go: Market Research and Growth Strategy: Coursera
  • Generative AI Approaches to Business Challenges: Madecraft

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