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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    624 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google Cloud

    Google Cloud Data Analytics

    Skills you'll gain: Looker (Software), Responsible AI, Data Lakes, Data Storytelling, Data Governance, Google Gemini, Data Visualization, Dashboard, Data Architecture, Data Pipelines, Data Visualization Software, Data Management, Cloud Infrastructure, Generative AI, Data Cleansing, Cloud Storage, Data Transformation, Cloud Computing, Identity and Access Management, Data Presentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Digital Signal Processing 1: Basic Concepts and Algorithms

    Skills you'll gain: Digital Communications, Communication Systems, Electrical and Computer Engineering, Programming Principles, Electronics, Telecommunications, Advanced Mathematics, Algorithms, Linear Algebra, Mathematical Modeling, Applied Mathematics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    632 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Analytics for Decision Making

    Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, User Experience Design, Driving engagement, Content Creation, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Strategies, Emerging Technologies, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    951 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Product Launch and Post-Launch Management: Microsoft
  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Healthcare Management and Finance: University of Michigan
  • Foundations of Strategy: IE Business School
  • Google Cloud Data Analytics: Google Cloud
  • Digital Signal Processing 1: Basic Concepts and Algorithms: École Polytechnique Fédérale de Lausanne
  • Business Analytics for Decision Making: University of Colorado Boulder
  • Driving Customer Equity with AI: Emory University

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