Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Model Evaluation, Statistical Analysis, Data Visualization
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Economic Development, Economics, Demography, Market Opportunities, Financial Policy, International Finance, Business Economics, Global Marketing, International Relations, Market Data, Risk Analysis, Social Studies, Analysis, Business Risk Management, Growth Strategies, Public Policies
Intermediate · Course · 1 - 3 Months

Aptly
Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Application Programming Interface (API), Microsoft Azure, Cloud API, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), User Accounts, Image Analysis, Artificial Intelligence, Cloud Computing, Software Development
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Routing Protocols, TCP/IP, Network Troubleshooting, OSI Models, Network Switches, Data Centers, Virtual Local Area Network (VLAN), Network Protocols, Network Security, Network Routing, Computer Networking, Virtual Machines, Network Monitoring, Wide Area Networks, Virtualization, Wireless Networks, Firewall, Network Model, Networking Hardware, Local Area Networks
Intermediate · Specialization · 3 - 6 Months
LearnQuest
Skills you'll gain: Data Warehousing, Descriptive Analytics, Cloud Deployment, Data Analysis, Cloud Computing, Predictive Analytics, Data Architecture, Big Data, Cloud Services, Advanced Analytics, Analytics, Data Storage, Analysis, Data Mining, Cloud Infrastructure, Scalability, Data Processing, Exploratory Data Analysis, Extract, Transform, Load, Public Cloud
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Content Strategy, Web Analytics and SEO, Presentations, Report Writing, Client Services, Content Management Systems, Google Analytics, Expectation Management
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics
Mixed · Course · 1 - 3 Months