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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Model Evaluation, Statistical Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, Economics, Demography, Market Opportunities, Financial Policy, International Finance, Business Economics, Global Marketing, International Relations, Market Data, Risk Analysis, Social Studies, Analysis, Business Risk Management, Growth Strategies, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    M

    Microsoft

    Build a computer vision app with Azure Cognitive Services

    Skills you'll gain: Application Programming Interface (API), Microsoft Azure, Cloud API, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), User Accounts, Image Analysis, Artificial Intelligence, Cloud Computing, Software Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    493 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA Network+ Certification (N10-008): The Total Course

    Skills you'll gain: Routing Protocols, TCP/IP, Network Troubleshooting, OSI Models, Network Switches, Data Centers, Virtual Local Area Network (VLAN), Network Protocols, Network Security, Network Routing, Computer Networking, Virtual Machines, Network Monitoring, Wide Area Networks, Virtualization, Wireless Networks, Firewall, Network Model, Networking Hardware, Local Area Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Descriptive Analytics, Cloud Deployment, Data Analysis, Cloud Computing, Predictive Analytics, Data Architecture, Big Data, Cloud Services, Advanced Analytics, Analytics, Data Storage, Analysis, Data Mining, Cloud Infrastructure, Scalability, Data Processing, Exploratory Data Analysis, Extract, Transform, Load, Public Cloud

    3.7
    Rating, 3.7 out of 5 stars
    ·
    158 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Content Strategy, Web Analytics and SEO, Presentations, Report Writing, Client Services, Content Management Systems, Google Analytics, Expectation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    363 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    222 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Demand Analytics: Rutgers the State University of New Jersey
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • TikTok for Business: Aptly
  • AI SEO: Mastering Generative Engine Optimization (GEO): SkillUp
  • Build a computer vision app with Azure Cognitive Services: Microsoft
  • CompTIA Network+ Certification (N10-008): The Total Course: Packt
  • Key Technologies in Data Analytics: LearnQuest
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Google SEO Capstone Project: University of California, Davis
  • Harnessing AI for Business Impact: Coursera

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