• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources

    4.7
    Rating, 4.7 out of 5 stars
    ·
    201 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Energy Projects

    Skills you'll gain: Feasibility Studies, Plant Operations and Management, Project Finance, Project Implementation, Financial Analysis, Project Management Life Cycle, Construction Management, Project Management, Sustainable Technologies, Technology Roadmaps, Forecasting, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Cisco CCNA 200-301: The Complete Guide to Getting Certified

    Skills you'll gain: Open Shortest Path First (OSPF), Virtual Local Area Network (VLAN), OSI Models, Wide Area Networks, Network Troubleshooting, TCP/IP, Wireless Networks, Cloud Computing, Network Routing, Routing Protocols, Network Security, Network Monitoring, Event Monitoring, Threat Detection, Threat Management, Network Performance Management, Network Switches, Network Planning And Design, Network Administration, Network Protocols

    4.8
    Rating, 4.8 out of 5 stars
    ·
    121 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Marketing Materials, Intellectual Property, Account Management, File Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Six Sigma Principles

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Quality Improvement, Process Improvement, Quality Management, Team Management, Team Building, Lean Manufacturing, Continuous Improvement Process, Business Process, Production Process, Root Cause Analysis, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Data Protection and Privacy

    Skills you'll gain: General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Data Governance, Data Security, Cybersecurity, Data Management, Data Ethics, Cyber Governance, Security Controls, Cyber Risk, Data Access, Encryption, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Visualization with Python

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Cybersecurity Tools and Technologies

    Skills you'll gain: Penetration Testing, Security Testing, System Testing, Vulnerability Scanning, Vulnerability Management, Cybersecurity, Cloud Security, Vulnerability Assessments, Intrusion Detection and Prevention, Network Security, Exploitation techniques, Microsoft Azure, Firewall, Virtual Private Networks (VPN)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    196 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure SQL

    Skills you'll gain: Database Systems, Microsoft Azure, Databases, Relational Databases, MySQL, SQL, Database Management, NoSQL, Cloud Services, PostgreSQL, Data Storage Technologies, Data Security, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…184185186…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Essential English for Business Professionals: University of California, Irvine
  • Renewable Energy Projects: University of Colorado Boulder
  • Cisco CCNA 200-301: The Complete Guide to Getting Certified: Packt
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Análisis de situaciones de negocio: IESE Business School
  • Six Sigma Principles : Kennesaw State University
  • Introduction to Data Protection and Privacy: Coursera
  • Generative AI for Keyword Research: Coursera
  • Introduction to Public Relations: Microsoft
  • Data Analysis and Visualization with Python: Microsoft

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok