• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Azure - Data Factory

    Skills you'll gain: Data Integration, Data Pipelines, Data Lakes, Microsoft Azure, Azure Synapse Analytics, Performance Tuning, Data Processing, Data Migration, Data Transformation, Data Validation, Microsoft SQL Servers, Data Storage

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Cybersecurity Foundations & Threat Mitigation

    Skills you'll gain: Security Controls, Threat Management, Cybersecurity, Threat Detection, Cyber Threat Intelligence, Zero Trust Network Access, Cyber Attacks, Application Security, Cyber Risk, Computer Security, Information Systems Security, Data Security, Network Security, Encryption, Multi-Factor Authentication, Cryptography, Authorization (Computing), Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The Good, Bad, and Ugly of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    Introduction to Gemini Enterprise

    Skills you'll gain: Google Gemini, Generative AI Agents, Google Cloud Platform, Cloud Security, Agentic systems, Data Access, Prompt Engineering, Large Language Modeling, Enterprise Security, Cloud Storage, Data Integration, Artificial Intelligence, Data Security, Application Deployment

    3.5
    Rating, 3.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Managers: Data-Driven Sales Forecasting

    Skills you'll gain: Sales Pipelines, AI Personalization, Sales Management, Sales Process, Sales, Sales Strategy, Anthropic Claude, Customer Engagement, Responsible AI, Sales Training, Customer experience improvement, Lead Generation, Generative AI, ChatGPT, Forecasting, Business Ethics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Strategic Business Leadership

    Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Modeling, Business Management, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing, Marketing Management, Marketing Strategy and Techniques, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Hotels and Accommodations, Target Audience, Return On Investment

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Scaling with Google Cloud Operations - 日本語版

    Skills you'll gain: Cloud Management, Site Reliability Engineering, Cloud Infrastructure, Google Cloud Platform, Public Cloud, Cloud Computing, DevOps, Budget Management, Scalability, Cost Management, Operational Efficiency, Corporate Sustainability, Customer Support, Disaster Recovery

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic and Inclusive Leadership

    Skills you'll gain: Crisis Management, Workplace inclusivity, Professional Development, Team Leadership, Diversity and Inclusion, Leadership Development, Strategic Leadership, Leadership, Organizational Strategy, Organizational Leadership, People Development, Business Leadership, Personal Development, Team Building, Resilience, Strategic Thinking, Emotional Intelligence, Self-Awareness, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Spanish for the Workplace: From basics to business

    Skills you'll gain: Office Procedures, Interviewing Skills

    Intermediate · Course · 1 - 3 Months

Searches related to customer journey

customer journey mapping
customer journey map
customer journey analytics
genai for customer journey mapping
1…188189190…294

In summary, here are 10 of our most popular customer journey courses

  • Marketing Estratégico: Fundação Instituto de Administração
  • Microsoft Azure - Data Factory: EDUCBA
  • Cybersecurity Foundations & Threat Mitigation: Packt
  • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
  • Introduction to Gemini Enterprise: Google Cloud
  • GenAI for Sales Managers: Data-Driven Sales Forecasting: Coursera
  • Strategic Business Leadership: University of Glasgow
  • Proyecto capstone estrategia de marketing: IE Business School
  • Scaling with Google Cloud Operations - 日本語版: Google Cloud
  • Strategic and Inclusive Leadership: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok