• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Psychology of Weight Loss

    Skills you'll gain: Stress Management, Cognitive Behavioral Therapy, Nutrition and Diet, Resilience, Overcoming Obstacles, Mental and Behavioral Health, Health And Wellness Coaching, Psychology, Dealing With Ambiguity, Self-Discipline

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Market Research, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Consumer Behaviour, Cloud Computing, Infrastructure As A Service (IaaS)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    How to Create a Good Business

    Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Occupational Safety And Health, Research, Organizational Effectiveness, Employee Training, Business Research, People Development, Business Priorities, Labor Relations, Research Methodologies, Employee Retention, Internal Communications, Training Programs, Case Studies, Program Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    إنشاء حساب بينترست واستغلاله في مشروعك التجاري

    Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Social Media Content, Business Marketing, Online Advertising, Paid media, User Accounts, Driving engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Responsible AI

    Skills you'll gain: Responsible AI, Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Data Ethics, AI Security, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis, Data-Driven Decision-Making, Digital Analysis, Data Collection, Search Engine Optimization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Email Marketing, Content Creation, Event Marketing, Events and Conferences, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…192193194…300

In summary, here are 10 of our most popular sports marketing courses

  • Shaping the Next Innovation Opportunity: University of Glasgow
  • Psychology of Weight Loss: National Academy of Sports Medicine
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • Succeed with Customers: Harvard Business Review
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
  • How to Create a Good Business: University of Michigan
  • إنشاء حساب بينترست واستغلاله في مشروعك التجاري: Coursera
  • Responsible AI: Edureka
  • Microsoft Advertising Course: LearnKartS
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok