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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Business Development, Go To Market Strategy, Sales Management, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Investments, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of IT Project Management

    Skills you'll gain: Project Risk Management, Project Controls, Project Management, IT Infrastructure, Software Development Life Cycle, Information Technology, Project Portfolio Management, Project Scoping, Cloud Infrastructure, Environmental Social And Corporate Governance (ESG), Risk Management, Resource Management, IT Security Architecture, Agile Methodology, Scrum (Software Development), Change Control, Compliance Management, Waterfall Methodology

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Research Methods: Tools for Data Analysis

    Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistics, Research Design, Statistical Analysis, Probability & Statistics, Microsoft Excel, Research, R Programming, Data Presentation, Surveys, Data Collection, Research Reports, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI for Telecommunications

    Skills you'll gain: Responsible AI, Tensorflow, Data Ethics, AI Personalization, Internet Of Things, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Telecommunications, Artificial Intelligence, Emerging Technologies, Wireless Networks, Generative AI, Generative AI Agents, Network Performance Management, Digital Communications, Network Architecture, Network Protocols, Computer Networking, System Design and Implementation, Communication

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Media Buying, Content Performance Analysis, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, AI Personalization, Automation, Content Creation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Project Finance: Analyze, Evaluate & Model

    Skills you'll gain: Project Finance, Financial Modeling, Feasibility Studies, Project Risk Management, Risk Management, Risk Analysis, Financial Analysis, Stakeholder Communications, Capital Budgeting, Business Risk Management, Cost Estimation, Financial Forecasting, Finance, Return On Investment, Business Valuation, Cash Flow Forecasting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    M

    Microsoft

    Develop Clustering Models with Azure ML Designer

    Skills you'll gain: Microsoft Azure, Unsupervised Learning, Applied Machine Learning, Predictive Analytics, Model Deployment, Data Transformation, Model Evaluation, Exploratory Data Analysis, Data Processing, Machine Learning Algorithms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of London

    Use C++ to build a Crypto Trading Platform: Final System

    Skills you'll gain: C++ (Programming Language), Object Oriented Programming (OOP), Object Oriented Design, Programming Principles, Program Development, Computer Programming, Data Structures, Debugging

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • Scaling Product and Processes: IE Business School
  • Foundations of IT Project Management: Packt
  • Créer des Newsletters professionnelles avec Canva: Coursera
  • Quantitative Research Methods: Tools for Data Analysis: Coursera
  • AI for Telecommunications: AI CERTs
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Introduction to Strategy: Fundação Instituto de Administração
  • Project Finance: Analyze, Evaluate & Model: EDUCBA

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