• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • I

    IE Business School

    The Journey to Diversity, Inclusion and Belonging

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Diversity Training, Workplace inclusivity, Cognitive flexibility, Diversity Programs, Cultural Diversity, People Management, Social Justice, Industrial and Organizational Psychology, Culture, Human Resource Strategy, Intercultural Competence, Innovation, Recognizing Others, Human Resource Policies, Cultural Responsiveness, Safety Culture, Team Management

    ★ 4.4 (47) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Accounting and Financial Modelling Bootcamp

    Skills you'll gain: Financial Statements, Financial Modeling, Business Valuation, Financial Analysis, Financial Statement Analysis, Income Statement, Gross Profit, Microsoft Excel, Accounting, Bookkeeping, Balance Sheet, Investment Management, General Accounting, Business Metrics, Finance, Cash Flows, Strategic Decision-Making, Portfolio Risk, Excel Formulas, Revenue Forecasting

    ★ 4.4 (7) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Service Improvement, Business Process Automation, Process Improvement, Customer experience improvement, Project Scoping, Operational Efficiency, Presentations, Expectation Management, Business Planning, Customer Insights, Brand Strategy, Web Presence, Scope Management, Customer Acquisition Management, Business Development, Professional Networking, Branding, Value Propositions

    ★ 4.8 (57) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Advancing Women in Tech

    Inspiring Peak Performance on Technical Teams

    Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Cross-Functional Team Leadership, Management Training And Development, Team Performance Management, Software Engineering, Employee Coaching, Agile Software Development, Software Development Methodologies, Communication, Conflict Management, Performance Management, Team Management, Meeting Facilitation, People Management, Leadership and Management, Program Management, Cloud Engineering, Business Strategy

    ★ 4.5 (26) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, Prompt Engineering Tools, A/B Testing, Generative AI, Content Strategy, Digital Content

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Next-Generation Firewalls and Intrusion Prevention

    Skills you'll gain: Intrusion Detection and Prevention, Continuous Monitoring, Threat Management, Firewall, Incident Response, Network Security, Threat Detection, Network Monitoring, System Monitoring, Event Monitoring, Infrastructure Security, Cybersecurity, Anomaly Detection

    ★ 4.4 (48) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    ★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Saïd Business School, University of Oxford

    AI and Sustainability: Leading Responsibly

    Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Leadership, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    Skillshare

    Notion for Beginners: Master the Core Features

    Skills you'll gain: Information Architecture, Content Management Systems, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, User Accounts

    ★ 4 (16) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…300301302…530

In summary, here are 10 of our most popular marketing strategy courses

  • The Journey to Diversity, Inclusion and Belonging: IE Business School
  • Accounting and Financial Modelling Bootcamp: STARWEAVER
  • Launching Your Freelancing Business: California Institute of the Arts
  • Mastering Digital Communication: Effective Online Engagement: STARWEAVER
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • Inspiring Peak Performance on Technical Teams: Advancing Women in Tech
  • Generative AI Content and Prompt Optimization: Coursera
  • Next-Generation Firewalls and Intrusion Prevention: LearnQuest
  • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok