Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence, Machine Learning Methods, Deep Learning, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Change, Project Management, Organizational Structure, Program Management, Agile Methodology, Project Planning, Waterfall Methodology, Stakeholder Communications, Strategic Thinking
Beginner · Course · 1 - 4 Weeks
Google Cloud
Skills you'll gain: Presentations, Google Workspace, Productivity Software, Sales Presentations, Business Communication, Version Control, Collaborative Software, Multimedia, Data Sharing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Social Media Marketing, Digital Advertising
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Application Design, Application Deployment, Data Structures, User Accounts, Personalized Service, User Feedback, Web Development, Marketing
Beginner · Guided Project · Less Than 2 Hours
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Google Workspace, Gmail, Telecommuting, File Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Literacy, Data Entry, Data Analysis, Data Compilation
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Pivot Tables And Charts, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Import/Export, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Team Leadership, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Delegation Skills, Organizational Skills, Relationship Management, Communication, AI Product Strategy
Beginner · Specialization · 3 - 6 Months