Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance
Beginner · Specialization · 3 - 6 Months
Scrum Alliance
Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research
Beginner · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Customer Insights, New Product Development, Competitive Analysis, Data-Driven Decision-Making, Fundraising and Crowdsourcing, Presentations, Business Modeling, Innovation, Business Development, Strategic Partnership, Professional Networking
Beginner · Course · 1 - 3 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Advertising Campaigns, Sales, Shipping and Receiving, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Market Analysis, User Experience, Product Development, Marketing Strategies, Target Market, Market Research, Business Strategy, Sales Strategy, Brand Strategy, A/B Testing, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months