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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Customer Engagement

    4.8 stars, 39 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (39) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing for Career Growth

    Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Marketing, Customer Engagement, Content Performance Analysis, Cloud Platforms, Marketing Analytics, Collaborative Software, Content Creation, Business Technologies, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Social Media Content, Customer Relationship Building, Social Media, Social Media Marketing, Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Brand Management and Marketing Strategy

    Skills you'll gain: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness

    4.4 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (22) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    HR Technology and Workforce Analytics

    Skills you'll gain: HR Tech, Human Resources Software, People Analytics, Human Resources Information System (HRIS), Human Resource Management, Human Resources Management and Planning, Human Resources, Recruitment, Performance Metric, Talent Recruitment, Employee Performance Management, Workflow Management, Workforce Planning, Performance Reporting, Performance Appraisal, Performance Management, Recruitment Strategies, Performance Measurement, Employee Training, Organizational Effectiveness

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Business Process Improvement, Health Care Administration, Process Mapping, Health Administration, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Care Management, Analytics, Patient-centered Care, Care Coordination, Clinical Research, Data Analysis, Strategic Thinking, Leadership

    4.7 stars, 40 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (40) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Dashboard Creation, Data-Driven Decision-Making, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis

    4.6 stars, 275 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (275) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Master Excel Advanced Functions and Analytics

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Visualization, Interactive Data Visualization, Dashboard, Forecasting, Analytics, Advanced Analytics, Dashboard Creation, Business Analytics, Data Analysis, Data Validation, Analysis, Data Entry, Data Management, Data Integrity, Data Security, Decision Making

    4.8 stars, 38 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (38) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Digital Media Strategy, Customer Analysis, Marketing Strategies, Digital Brand Strategy, Customer experience strategy (CX), Online Advertising, Marketing Planning, Digital Analysis, Content Marketing, Data-Driven Marketing, Journey Mapping, Target Audience, Customer Engagement, Personalized Service, Marketing Analytics, Brand Marketing, Goal Setting

    4.7 stars, 258 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Performance marketing, Web Analytics, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    4.6 stars, 664 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (664) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    Edureka

    Analytics Engineering Workflows with dbt

    Skills you'll gain: Data Quality, SQL, YAML, Data Pipelines, Data Validation, CI/CD, Data Modeling, Collaborative Software, Data Transformation, Data Integrity, Code Reusability, Dependency Analysis, Version Control, Git (Version Control System), Technical Documentation, Testability, Metadata Management, Maintainability, Scalability

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
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