Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

University of Colorado System
Skills you'll gain: Extract, Transform, Load, Data Modeling, Clinical Data Management, Database Design, Data Warehousing, Data Quality, Data Transformation, Data Integration, Health Informatics, Relational Databases, SQL
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Security, Microsoft Outlook, Calendar Management, Gmail, Setting Appointments, Organizational Skills, Microsoft Office, Google Workspace, Scheduling, Computer Literacy, Productivity Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media Marketing, Copywriting, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Project Closure, Quality Management, Milestones (Project Management), Backlogs, Agile Project Management, Project Planning, Team Management, Scope Management, Budget Management, Team Leadership, Stakeholder Analysis, Project Scoping, Project Management Life Cycle, Communication Planning, Quality Monitoring, Requirements Analysis, Agile Methodology, Performance Reporting, Change Management, Project Management
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Content Creation, Press Releases, Target Audience, Content Development and Management, Advertising, Campaign Management, Performance marketing, Digital Advertising, Media Relations, Case Studies, Business Ethics, Ethical Standards And Conduct, Google Analytics
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI, Google Cloud Platform, LLM Application, Large Language Modeling, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: User Provisioning, Google Workspace, User Accounts, Identity and Access Management, Document Management, Configuration Management, Security Controls
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research
Beginner · Course · 1 - 3 Months

Unilever
Skills you'll gain: Data Governance, Data Storytelling, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Visualization Software, Data Quality, Analytical Skills, Data Cleansing, Data Collection, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Validation, Risk Management, Problem Solving
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months
Google Cloud
Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Excel Formulas, Version Control, Data Visualization, Collaborative Software, Data Import/Export, Business Solutions, Data Management, Data Sharing
Beginner · Course · 1 - 3 Months